Winning Reputations

How To Be Your Own Spin Doctor

Paperback Engels 2001 9780333963654
€ 61,99
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Samenvatting

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

Specificaties

ISBN13:9780333963654
Taal:Engels
Bindwijze:Paperback
Uitgever:Palgrave Macmillan UK

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          Winning Reputations