Dave Lakhani
Subliminal Persuasion
Influence and Marketing Secrets They Don′t Want You To Know
Gebonden Engels 2008 9780470243367
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
If you′re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In
Subliminal Persuasion, master marketer Dave Lakhani reveals in step–by–step detail the exact techniques that really work in persuading and influencing others. It′s not about lying or tricking anyone. It′s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Specificaties
ISBN13:9780470243367
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:224
Uitgever:John Wiley & Sons
Hoofdrubriek:Reclame en verkoop, Algemeen management
Lezersrecensies
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Inhoudsopgave
Acknowledgements.
<p>Preface.</p>
<p>Chapter 1. Creating Message Contagion .</p>
<p>Chapter 2. Leverage Applied Propaganda .</p>
<p>Chapter 3. Position and Package Your Legend.</p>
<p>Chapter 4. Control the Emotion and the Content.</p>
<p>Chapter 5. Get a Real Endorsement.</p>
<p>Chapter 6. Understand Beliefs and True Believers.</p>
<p>Chapter 7. Harness the Power of The People′s Media.</p>
<p>Chapter 8. Deliver the Experience.</p>
<p>Chapter 9. The Subliminal Power of Words.</p>
<p>Chapter 10. Creating a Cult Following.</p>
<p>Chapter 11. Seduction.</p>
<p>Afterword Ben Mack.</p>
<p>Appendix 1 Coaching for Influence Dr. Rachna Jain.</p>
<p>Bibliography.</p>
<p>Index.</p>
<p>Preface.</p>
<p>Chapter 1. Creating Message Contagion .</p>
<p>Chapter 2. Leverage Applied Propaganda .</p>
<p>Chapter 3. Position and Package Your Legend.</p>
<p>Chapter 4. Control the Emotion and the Content.</p>
<p>Chapter 5. Get a Real Endorsement.</p>
<p>Chapter 6. Understand Beliefs and True Believers.</p>
<p>Chapter 7. Harness the Power of The People′s Media.</p>
<p>Chapter 8. Deliver the Experience.</p>
<p>Chapter 9. The Subliminal Power of Words.</p>
<p>Chapter 10. Creating a Cult Following.</p>
<p>Chapter 11. Seduction.</p>
<p>Afterword Ben Mack.</p>
<p>Appendix 1 Coaching for Influence Dr. Rachna Jain.</p>
<p>Bibliography.</p>
<p>Index.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan