Marketing Kit for Dummies (3e druk 2009)

Introduction

Part I Tools for Designing Great Marketing Programs
1 Boosting Your Business with Great Marketing
2 Crafting a Breakthrough Marketing Plan
3 Cutting Costs and Boosting Impact

Part II Advertising Management and Design
4 Planning and Budgeting Ad Campaigns
5 Shortcuts to Great Ads

Part III Power Alternatives to Advertising
6 Branding with Business Cards, Letterhead, and More
7 Creating Eye-Catching Brochures, Catalogs, and Spec Sheets
8 Planning Coupons and Other Sales Promotions
9 Spreading the Word with Newsletters
10 Taking Advantage of Publicity

Part IV Honing Your Marketing Skills
11 The Customer Research Workshop
12 The Creativity Workshop
13 Writing Well for Marketing and Sales

Part V Sales and Service Success
14 Mastering the Sales Process
15 Closing the Sale
16 The Sales Success Workshop

Part VI The Part of Tens
17 Ten Great Marketing Strategies
18 Ten Ways to Make Marketing Pay
19 Ten Ways to Market on the Web

Appendix About the CD
Index