Over Richard Pettinger
Richard Pettinger is senior lecturer in management aan het University College te Londen.
Richard Pettinger
Richard Pettinger is senior lecturer in management aan het University College te Londen.
Meer over Richard Pettinger
Richard Pettinger
Competitive Strategy for Dummies
Paperback Engels 2009 1e druk 9780470779309Levertijd ± 8 werkdagen
Gratis verzonden
Samenvatting
Deze toegankelijke gids zet de ideeën, theorieën en principes van concurrentiestrategie uiteen. Adviezen van experts en praktische voorbeelden helpen u de competitieve wereld binnen te treden, uw positie te behouden en uw strategie te ontwikkelen. Zo bent u flexibel en blijft u altijd een stap voor.
Trefwoorden
Specificaties
ISBN13:9780470779309
Taal:Engels
Bindwijze:paperback
Aantal pagina's:372
Uitgever:John Wiley & Sons
Druk:1
Hoofdrubriek:Strategisch management
Serie:Dummies
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction
Part I Laying the Foundations of Competitive Strategy
1 Gearing Up to Get Competitive
2 Laying the Foundations of Strategy
Part II Being Competitive
3 Feeling the Effects of the Forces of Competition
4 Scanning and Analysing Your Competitive Environment
5 Looking to Leadership
Part III Putting Strategic Management into Action
6 Assessing Your Competition
7 Appraising Investments
8 Finessing Your Finances
9 Matching Products and Services with Your Customers and Clients
10 Putting Your Competition in Context
Part IV Enhancing Your Competitive Strategy
11 Pulling Together a Comprehensive Strategic Plan
12 Defining and Establishing Organisation Structure and Culture
13 Doing The Right Things Ethics
14 Wrangling with Risk
Part V Looking Towards Your Future
15 Venturing Into Mergers, Acquisitions and Takeovers
16 Getting the Big Picture Globalisation
17 Pointing Your Company Towards the Future
Part VI The Part of Tens
18 Ten (Or So) Great Books on Competitive Strategy in Action
19 Ten (Or So) Questions to Ask About Any Corporate Investment
20 Ten Tips on Mergers and Acquisitions
21 Ten (Or So) Top Ways to Manage Risk
Index
Part I Laying the Foundations of Competitive Strategy
1 Gearing Up to Get Competitive
2 Laying the Foundations of Strategy
Part II Being Competitive
3 Feeling the Effects of the Forces of Competition
4 Scanning and Analysing Your Competitive Environment
5 Looking to Leadership
Part III Putting Strategic Management into Action
6 Assessing Your Competition
7 Appraising Investments
8 Finessing Your Finances
9 Matching Products and Services with Your Customers and Clients
10 Putting Your Competition in Context
Part IV Enhancing Your Competitive Strategy
11 Pulling Together a Comprehensive Strategic Plan
12 Defining and Establishing Organisation Structure and Culture
13 Doing The Right Things Ethics
14 Wrangling with Risk
Part V Looking Towards Your Future
15 Venturing Into Mergers, Acquisitions and Takeovers
16 Getting the Big Picture Globalisation
17 Pointing Your Company Towards the Future
Part VI The Part of Tens
18 Ten (Or So) Great Books on Competitive Strategy in Action
19 Ten (Or So) Questions to Ask About Any Corporate Investment
20 Ten Tips on Mergers and Acquisitions
21 Ten (Or So) Top Ways to Manage Risk
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
