Social Business By Design: Transformative Social Media Strategies for the Connected Company

Foreword by Jeff Dachis
Introduction

PART ONE Adapting Organizations to the Twenty-First Century
1. Social Media: Drivers of Global Business Opportunity
2. Social Media: A Way of Life, a Way of Business
3. Who's Winning in Social Business and Why
4. The Global Business Transition to Social Media
5. How Business Will Make the Transition

PART TWO The Techniques of Social Business
6. Social Media Marketing
7. Social Product Development
8. Crowdsourcing: Community-Powered Workforces
9. Social Customer Relationship Management and Customer Communities: Social Customer Care
10. Social Business Ecosystems: Engaging with Business Partners
11. Workforce Engagement: Creating a Connected Company Using Social Business
12. Social Business Supporting Capabilities

PART THREE Social Business Design and Strategy
13. Identifying Priorities and Planning
14. Building Blocks: The Elements of Social Business
15. Business Cases, Pilots, Return on Investment, and Value: Tying Them Together
16. Building a Social Business Strategy: The Outputs
17. Getting Started with Social Business
18. Maturity: The Social Business Unit

Epilogue

Appendix: The Ten Tenets of Social Business

Notes
Acknowledgments
About the Authors
Index