Vera Magin
Competition in Marketing
Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Paperback Engels 2006 2006e druk 9783835004320
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
Specificaties
ISBN13:9783835004320
Taal:Engels
Bindwijze:paperback
Aantal pagina's:145
Uitgever:Deutscher Universitätsverlag
Druk:2006
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Essay I: Managerial Over-Acting: literature on information and over-action; information impacts; empirical investigation using the simulation 'SINTO market'; conclusions
Essay II: Spatial Product Differentiation: on the concept of product differentiation; product differentiation in a multidimensional characteristics space; measuring product differentiation, conclusion
Essay II: Spatial Product Differentiation: on the concept of product differentiation; product differentiation in a multidimensional characteristics space; measuring product differentiation, conclusion
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