Coen Luijten worked for many years in the banking and insurance industry. He gained his Master’s degree in Imagineering (Master’s in Business Innovation) in 2017.
Meer over de auteursThis book charts the path to raising a newborn brand, moving through developing the idea, defining why it’s different, personalising it, and bringing it to life through a series of inventive exercises and examples.
In a world where startups are founded every day, this book will act as the ultimate guide and companion to new entrepreneurs, giving them the creative direction needed to make their brand stand out from the crowd. With years of industry experience, academic positions teaching the subject, and having contributed to the launch of over 75 startups, these authors are experts in the field of building successful brands.
'Don’t F*ck Up Your Baby' draws an ingenious parallel between raising a newborn child and building a brand. By moving through 18 steps, one reflecting every year till maturity, the book traces the initial stages of designing a brand, helping the reader to bring their creative vision to life over the course of the book.
With the popularity of startups at an all-time high, there has never been a more appropriate moment for this tome of wisdom to hit the press. Blending years of experience with joyful moments of comedy, this reading experience is as comical as it is deeply insightful into the world of branding.
