True Persuasion

INTRODUCTION
THANK YOU’S

PART 1 INFLUENCE & PERSUASION
Chapter 1 How does persuasion work?
1.1 Irrationality and obedience
1.2 Persuasion and the brain

Chapter 2 The Model of Influence
2.1 The Model of Influence©
2.2 Why the best idea doesn’t always come out on top

PART 2 STRATEGY FOR PERSUASION
Chapter 3 Choosing the right approach
3.1 Critical success factors for persuasion
3.2 Spock on your shoulder
3.3 The Model of Persuasion©

PART 3 BEING CHARISMATIC
Chapter 4 Personal charisma
4.1 The styles of persuasion
4.2 Your style
4.3 Why we are sometimes persuasive and sometimes not
4.4 Pros and cons of the 3 styles
4.5 Improving your persuasive power
Chapter 5 Persuade as an Authority© Being a King
5.1 Resolute
Thatcher’s Law & Trumps’ Success
5.2 Consistent
Ramsay’s Law
5.3 A Leader’s Charisma
Being a King©

Chapter 6 Persuade as a Friend© Bill’s Law
6.1 Resembling the other
Similarity breeds likability
6.2 Making others feel important
Sadat’s technique for negotiation
6.3 Seduction
Marilyn’s Law

Chapter 7 Persuade as a Role Model© The Tao of Top Gear
7.1 Being unique
The Starbucks Standard
7.2 Being courageous
How fast can I go in this Murcielago
7.3 Sense of perspective
Clarkson’s Law

PART 4 A CHARISMATIC MESSAGE
Chapter 8 Boosting the impact of your plans & ideas
8.1 Charismatic plans & ideas with oomph
8.2 Three ways to present a persuasive message

Chapter 9 A Good story
The Law of Little Red Riding Hood
9.1 Persuasive advice & a captivating story
The SOAP-structure©
9.2 A short & clear message
The Pitch-structure©
9.3 Achieving commitment
The Commitment-structure©
9.4 Powerful interaction