Protocol to Manage Relationships Today

Foreword by Ella Robertson, Managing Director, One Young World
Introduction
How to read this book

Chapter 1: Understanding why protocol is crucial in building strong, authentic networks of reciprocal relationships
1.1 The nature of relationships and networks The crisis as a litmus test for your relationship management: interview with Jean Paul Wijers and Bengt-Arne Hulleman, by Carla van Elst
1.2 Understanding protocol
1.3 The rules of protocol: creating community
1.4 The symbolic side of protocol: the story
1.5 Balancing between modernity and tradition
1.6 Protocol in the twenty-first century
1.7 Breaking the rules

Chapter 2: Developing a strategic framework for successful application of protocol
2.1 Formulating relational goals as a starting point of a strategic framework for successful application of protocol
2.1.1 Networking vision
2.1.2 Relationship management goal
2.2 Which stakeholders and which networks to focus on?
2.2.1 Mapping stakeholders to obtain an overview
2.2.2 An analysis: who are our most valued stakeholders?
2.2.3 Developing a networking events calendar: which stakeholders and networks will be seen at what occasion Highly detailed client profiles are the basis of meaningful client journeys to create strong brand ambassadors, by former Protocolbureau usher Stan van Boxtel
2.3 How the protocol department supports the organisation’s relationship management and networking activities
2.3.1 The role of a protocol department to coordinate the relationship management
2.3.2 Developing a networking toolkit: supporting the networkers Build relationships online or offline?, by Rutger Bremer Relationship management in the age of big data and artificial intelligence: CRM transformation, from database to virtual assistant, by former Protocolbureau usher Rik van der Woerdt

Chapter 3: The practical implementation of protocol: staging effective high-level networking meetings and events
3.1 The method of protocol
3.1.1 Step 1: understanding the context
3.1.2 Step 2: determining the rank of the stakeholders
3.1.3 Step 3: developing your own tailor-made protocol
3.2 Precedence
3.2.1 National lists of precedence
3.2.2 Other rules to determine the rank or precedence of officials
3.2.3 Rules to determine the rank or precedence among equals
3.2.4 Rules to determine the rank or precedence at international and multilateral organisations
3.2.5 Rules to determine the rank outside government organisations
3.2.6 Exceptions
3.2.7 How to use the rules of precedence to determine the rank or precedence at your meeting or event Is society slowly reopening? Can we carefully organise events again?: interview with Jean Paul Wijers and Bengt-Arne Hulleman, by Carla van Elst
3.3 The application of protocol: the rules of protocol
3.3.1 Guest list: who to invite?
3.3.2 Invitations: how can you make sure they will attend? Event software: friend or foe?, by Rutger Bremer
3.3.3 Design of the programme: how to make sure the event allows for the ‘right’ meetings to take place?
3.3.4 Networkers’ support: how to support the networkers?
3.3.5 Staging encounters: how to make sure the ‘right’ people will actually meet?
3.3.6 Measuring results: how to determine if our goals have been reached?
3.3.7 Example of the application of the rules of protocol: working with echelons
3.4 The application of protocol: the symbolic value of protocol String of pearls, by Meike Ziegler Distancing, ceremonies, deconfinement … and protocol, by François
Brunagel
3.5 Managing complex seating

Chapter 4: The execution of protocol by professional protocol officers
4.1 To tell the story of Protocolbureau is to tell the story of our ushers: our own protocol officers
4.2 Making sure the right people meet: protocol officers in charge of supporting the networking function of events Nelson Mandela at the Four Freedoms Awards ceremony in 2002, by former Protocolbureau usher Alexandre Kanji
4.2.1 Arranging introductions and coordinating greeting procedures ‘Directed spontaneity’ is the key!, by former Protocolbureau usher Egmont Philips
4.2.2 Welcoming your most important stakeholder as a VIP Protocol ensures that everyone present feels comfortable and is treated with respect, by former Protocolbureau usher Isabelle Swinkels
4.2.3 Escorting a high-level delegation
4.2.4 Coordinating the arrival, seating and departure of the guests
4.2.5 Providing assistance at a conference Protocol sets the framework for social relationships, by former Protocolbureau usher Tijmen Struijk
4.3 Making sure people can meet in the right atmosphere: the soft skills of the protocol officer
4.3.1 The soft skills specifically needed in the work as protocol officer