Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and… Meer
This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future?… Meer
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models… Meer
This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist… Meer
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America… Meer
This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one. Indeed many college graduates today were not even born when the Web first emerged… Meer
This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of… Meer
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes… Meer
This book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age. In the digital world executives are presented with exponentially more information than their predecessors were a… Meer
This book provides an innovative perspective on class dynamics in South Africa, focusing specifically on how different interests have shaped economic and trade policy. As an emerging market, South African political and economic actions are subject to the attention of international trade policy… Meer
"Einsatz und Anwendung von Personal Computern" war das Thema des 3. deutschen PC-Kongresses, der vom ASB/Heidelberg, vom B I FOA/Koln und von der GMI/Aachen durchgefuhrt wurde und am 20. und 21. Mai 1985 in Frankfurt/Main stattgefunden hat… Meer
Der vorliegende Band enthalt eine Auswahl von Arbeitspapieren des Instituts fUr Kon sum-und Verhaltensforschung an der Universitat des Saarlandes. Das erste Heft dieser Papiere erschien im November 1971. Seitdem sind in schneller Folge insgesamt zwanzig Arbeitspapiere erschienen… Meer
Die Marketing-Planung ist ein DenkprozeB. Fiir eine bestimmte Unternehmens-und Marktsitutation werden konkrete MaBnahmen entwickelt, mit denen das Unter nehmen seine Zukunft auf dem Markt meistern will… Meer
Verkäufer im Telefonmarketing sind "Schwerstarbeiter" - in ihrem Arbeitsgebiet finden sie die schwierigsten Kommunikationsbedingungen vor: abstrakter Verkaufsgegenstand, unpersönliches Medium, geringe Bedarfslage, reger Wettbewerb, hohe Gewinnerwartungen, wenig Verkaufserfolge, verunsicherte oder… Meer
This book constitutes the refereed proceedings of the 13th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Vienna, Austria, in September 2012. The 15 full and four short papers accepted for EC-Web, selected from 45 submissions, were carefully reviewed based on… Meer
This book constitutes the proceedings of the 6th International Conference on Information Theoretic Security, ICITS 2012, held in Montreal, Canada, in August 2012. The 11 full papers presented in this volume were carefully reviewed and selected from 46 submissions… Meer
Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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