Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
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TOP 5 Marketing

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN19-06-20199781138321397
This book discusses how the ideas, expectations and mind-sets that formed within different US foreign policy making institutions during the Cold War have continued to influence US foreign policy making vis-à-vis Russia in the post-Cold War era, with detrimental consequences for US–Russia relations… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN16-05-20189781138291386
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of… Meer
€ 102,98
Levertijd ± 11 werkdagen
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Paperback EN18-09-20189781138379428
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international… Meer
€ 41,78
Levertijd ± 11 werkdagen
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Gebonden EN03-06-20209781138393837
One of the world’s most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and… Meer
€ 274,91
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Gebonden EN07-07-20179781138407862
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to… Meer
€ 306,98
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Gebonden EN27-07-20179781138412378
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy… Meer
€ 306,98
Levertijd ± 8 werkdagen
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Gebonden EN27-07-20179781138412446
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the… Meer
€ 274,91
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Gebonden EN27-07-20179781138433731
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target… Meer
€ 306,98
Levertijd ± 8 werkdagen
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Gebonden EN27-07-20179781138440876
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall… Meer
€ 306,98
Levertijd ± 8 werkdagen
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Gebonden EN20-11-20179781138441163
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt… Meer
€ 306,98
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Gebonden EN11-07-20179781138441217
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages… Meer
€ 306,98
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Gebonden EN28-06-20189781138441255
Although office and administrative activities are usually 60 percent of the production costs in most manufacturing organizations, these areas often get excluded during lean initiatives. To achieve lean, office activities must fully support shop floor manufacturing operations to eliminate waste… Meer
€ 306,98
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Gebonden EN13-09-20239781138460768
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point… Meer
€ 251,60
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Gebonden EN11-09-20179781138466814
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as… Meer
€ 343,41
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Paperback EN28-11-20199781138480858
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area… Meer
€ 47,61
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Gebonden EN15-05-20189781138567481
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and… Meer
€ 251,60
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Gebonden EN18-09-20199781138583702
In Corruption in Latin America the reader is presented with an alternative starting point for understanding corruption in this key region. The author asserts that corruption is a stable and rational social and organizational mechanism… Meer
€ 274,91
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Paperback EN29-03-20189781138586055
Protocols for Secure Electronic Commerce, Third Edition presents a compendium of protocols for securing electronic commerce, or e-commerce, in consumer- and business-to-business applications. Attending to a variety of electronic payment systems currently in use around the globe, this edition… Meer
€ 119,01
Levertijd ± 8 werkdagen
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Gebonden EN03-08-20169781138676473
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand… Meer
€ 251,60
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Gebonden EN28-06-20219781138682788
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice… Meer
€ 379,83
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