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Pagina 164 van 15.275 resultaten

Hilary Pullen

Online Marketing for Your Craft Business

Paperback EN26-09-20149781446304891

Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have… Meer

€ 24,01

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Byung-Do Kim Robert C. Blattberg Scott A. Neslin

Database Marketing

Paperback EN17-04-20099781441903327

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from… Meer

€ 156,99

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H.S. Houthakker Lester D. Taylor

Consumer Demand in the United States

Gebonden EN10-12-20099781441905093

A classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Prices, Income, and Consumption Behavior is now fully updated and expanded for a new generation… Meer

€ 244,99

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Colin Doeg

Crisis Management in the Food and Drinks Industry: A Practical Approach

Paperback EN06-12-20109781441936202

Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach . The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the… Meer

€ 120,99

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Walter R.J. Baets

Knowledge Management and Management Learning:

Paperback EN08-12-20109781441938404

Knowledge Management and Management Learning: Extending the Horizons of Knowledge-Based Management examines a range of topical considerations in the field by utilizing dynamic and non-linear systems behavior or the complexity paradigm… Meer

€ 168,99

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Carsten Sørensen Janice I. DeGross Kalle Lyytinene.a.

Designing Ubiquitous Information Environments: Socio-Technical Issues and Challenges

Paperback EN08-12-20109781441939005

This book records one of the continuous attempts of the IFIP Working Group 8. 2, studying the interaction of information systems and the organization, to explore and understand the shifting boundaries and dependencies between organizational activities and their computer support… Meer

€ 120,99

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John Aycock

Computer Viruses and Malware

Paperback EN01-12-20109781441940162

Our Internet-connected society increasingly relies on computers. As a result, attacks on computers from malicious software have never been a bigger concern. Computer Viruses and Malware draws together hundreds of sources to provide an unprecedented view of malicious software and its countermeasures… Meer

€ 156,99

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Godfried B. Williams

Online Business Security Systems

Paperback EN29-10-20109781441942074

Online Business Security Systems applies the concept of synchronization to security of global heterogeneous and hetero-standard systems by modeling the relationship of risk access spots (RAS) between advanced and developing economies network platforms… Meer

€ 60,99

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Ned Kock

Information Systems Action Research

Paperback EN23-11-20109781441942104

Information Systems Action Research is organized into three parts: (1) The first part focuses on the methodological issues that arise when action research methods are conducted. (2) The second part provides examples of action research in practice… Meer

€ 156,99

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Alan Flett Borys Omelayenko Ellen Schultene.a.

Intelligent Information Integration in B2B Electronic Commerce

Paperback EN08-12-20109781441953056

Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area… Meer

€ 120,99

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Robert East

The Effect of Advertising and Display

Paperback EN05-11-20109781441953735

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business… Meer

€ 120,99

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Louis A. Pérez Jr.

Rice in the Time of Sugar – The Political Economy of Food in Cuba

Gebonden EN27-05-20199781469651415

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€ 152,11

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Marc Sanso

The Value Trail

Gebonden EN28-02-20159781472452566

The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. It fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of… Meer

€ 252,65

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Satu Miettinen

An Introduction to Industrial Service Design

Gebonden EN11-10-20169781472485779

Service design has established itself as a practice that enables industries to design and deliver their services with a human-centred approach. It creates a contextual and cultural understanding that offers opportunities for new service solutions, improving the user experience and customer… Meer

€ 252,65

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Nicholas Ind Oriol Iglesias

Brand Desire

Paperback EN03-09-20209781472988164

Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers. Desire is big business… Meer

€ 26,47

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John Sealey

Small Business Marketing In A Week

Paperback EN11-02-20169781473609334

Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no… Meer

€ 16,82

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Colette Rolland Motoshi Saeki Sjaak Brinkkemper

Engineering Information Systems in the Internet Context

Paperback EN27-07-20139781475751499

Since the early 1980's, the IFIP WG8.1 conferences have provided a forum for the presentation and exchange of research results and practical experiences in the field of Information System Engineering. The WG8.1 '02 Conference is held in the beautiful Kanazawa area in North western Japan… Meer

€ 180,99

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Beat Schmid Katarina Stanoevska Volker Tschammer

Towards the E-Society

Paperback EN26-06-20139781475775310

I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. It provides a forum, where users, engineers, and scientists from academia, industry, and government can present their latest findings in e-commerce… Meer

€ 240,99

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Wendy K. Bendoni

Social Media for Fashion Marketing

Paperback EN09-02-20179781474233323

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social… Meer

€ 63,95

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E.M. Trauth Kim Viborg Andersen Niels Bjørn-Andersene.a.

Seeking Success in E-Business

Paperback EN25-03-20139781475764932

In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for… Meer

€ 120,99

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Memory Brands

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Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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