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Pagina 168 van 15.274 resultaten

Aaron L. Brody John B. Lord

Developing New Food Products for a Changing Marketplace

Gebonden EN05-11-20079780849328336

Far exceeding the dynamic evolution prophesized by the editors of the first edition, food product development outstripped all expectations by incorporating several new phenomena. The demands of aging boomers for food that provides both taste and nutrition, the overwhelming consumer demand for… Meer

€ 214,60

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Vanessa Hack

Targeting the Powerful

Paperback EN01-12-19979780851423654

If your organisation wants to tap into the wealth and influence of the rich and powerful, you need to know as much about them as possible. Prospect research, already used by fund-raisers with considerable success in the USA to target key people, can make all the difference to the success or failure… Meer

€ 68,29

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Levertijd ± 8 werkdagen

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A. J. Popay Colin Prosser Donald A. Burnse.a.

Milk Composition, Production and Biotechnology

Gebonden EN01-04-19979780851991610

This book provides an invaluable overview of the subject, suitable as a reference book for advanced students, researchers and advisers in dairy science as well as related disciplines such as grassland, nutritional and food sciences. Meer

€ 242,36

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Jorge Carrion

Bookshops

Paperback EN06-09-20189780857054463

"A lot of people will be interested in the famous bookshops of the world: Jorge Carrión has gone and visited them all. We can't travel right now, but we can travel in books." MARGARET ATWOOD Why do bookshops matter? How do they filter our ideas and literature?… Meer

€ 19,69

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Nick Davies

How to Be Great at The Stuff You Hate

Paperback EN09-12-20119780857082435

geen beschrijving beschikbaar

€ 19,69

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Cheryl Rickman

The Digital Business Start-Up Workbook

Paperback EN03-04-20129780857082855

How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook , Cheryl Rickman brings you a thoroughly practical guide to starting up a… Meer

€ 22,59

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Stefan Ekberg

The 5-Minute Marketer

Paperback EN12-05-20149780857193902

Quick marketing ideas with fast results! You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here!… Meer

€ 22,57

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David Midgley Paul Brewer Sunil Venaik

Management Research, International Business, and National Culture

Gebonden EN27-06-20239781032116150

Why do different groups of people behave in different ways when dealing with the common challenges of human life? The answer often lies in their cultural attitudes, values, and consequent behaviours. The study of human culture has been deemed a key contribution to understanding human life for many… Meer

€ 252,65

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Laurence Lubin

How to Build Your Brand

Paperback EN22-04-20229781032121468

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands… Meer

€ 56,58

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Amy O’Connor

The Routledge Handbook of Corporate Social Responsibility Communication

Gebonden EN22-11-20229781032019093

Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility… Meer

€ 353,29

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Alberto J. Costa Margarida M. Pinheiro

Accounting Ethics Education

Paperback EN09-01-20239781032019994

Accounting education ought to prepare future professionals to enter a principles-based, rules-oriented field of activity wherein technical knowledge of accounting standards (principles, rules and decision procedures) and ethical awareness (the capacity to discern moral issues and resolve ethical… Meer

€ 65,36

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Herbert Sherman Robert N. Lussier

Business, Society and Government Essentials

Gebonden EN19-05-20229781032020341

Understanding the interrelationship of business, society and government is vital to working at any level in an organization of any size. This text develops strategic management skills using an applied ethics approach, primarily through a case study analysis pedagogy, to develop and implement ethical… Meer

€ 308,26

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Ernest Jakaza Hugh Mangeya Isaac Mhute

Strategic Communications in Africa

Paperback EN25-09-20239781032123882

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where… Meer

€ 69,75

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Anna Heikkinen Lutz Preuss Ralf Barkemeyere.a.

The Impact of Corporate Social Responsibility

Paperback EN27-05-20249781032021904

The Impact of Corporate Social Responsibility: Corporate Activities, the Environment and Society adds to the current debate on the societal-level impacts of corporate social responsibility (CSR). This edited volume offers conceptual and empirical contributions highlighting various dimensions of CSR… Meer

€ 65,36

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Bhaswati Bhattacharya Henrike Donner

Globalising Everyday Consumption in India

Paperback EN09-01-20239781032024356

This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian… Meer

€ 65,36

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David Bowie Dogan Gursoy Francis Buttle

Hospitality Marketing

Gebonden EN15-08-20229781032030364

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a… Meer

€ 252,65

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Aleksandra Gąsior Jerzy Duda

Industry 4.0

Gebonden EN17-09-20219781032030425

The Fourth Industrial Revolution, also known as Industry 4.0, refers to the industrial paradigm bringing together the digital and physical worlds through the cyber-physical Systems, enhanced by the Internet of Things aimed to increase the effectiveness of human-machine cooperation (HMC)… Meer

€ 252,65

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Xi Liu

New Consumer Culture in China

Paperback EN09-01-20239781032036359

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own… Meer

€ 65,36

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Gilmore Crosby

Spirituality and Emotional Intelligence

Gebonden EN18-08-20219781032038414

This book weaves together spirituality and a systemic version of emotional intelligence that incorporates Kurt Lewin’s social science and other sources. Emotional intelligence calls on us to be fully present “to the moment.” It calls on us to be appreciative of ourselves and our relationships… Meer

€ 214,60

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Elena Chatzopoulou

Ethnic Hospitality Marketing

Gebonden EN17-03-20239781032126722

Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants… Meer

€ 214,60

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