Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis… Meer
This book brings together first-hand accounts from advocates campaigning for farmed animals across the world. Acting as a training tool and source of global inspiration, this insightful collection is an energizing and informative reference for those working in animal advocacy, as well as those… Meer
Whether you are a leader, manager, coach, or simply curious, this inspiring and pragmatic book will help you co-create the conditions for healthier, more purposeful systems to unfold — and free up a future where people and the planet can flourish together. Meer
This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world. Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key… Meer
Whether you are a leader, manager, coach, or simply curious, this inspiring and pragmatic book will help you co-create the conditions for healthier, more purposeful systems to unfold — and free up a future where people and the planet can flourish together. Meer
This is the first book to look at live exports of animals, one of the most emotive animal welfare issues still needing to be solved. The only animal welfare issue raised as a Brexit dividend, live exports were finally stopped in 2025… Meer
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensable in our increasingly automated, AI-driven world. Meer
Whether you’re launching a private K-12 school, investing in an EdTech startup, or leading a global education initiative, this book offers the strategic guidance that can help you succeed. Meer
This book sets out to reposition research from an intimidating academic ritual to a practical, intuitive process that anyone can engage with. It explains key research concepts using everyday language without oversimplifying them. Meer
This comprehensive text addresses the urgent need for supply chain transformation in the face of unprecedented challenges, including pandemics, climate change, and technological disruption. Meer
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its… Meer
Financial Technology: A Comprehensive Introduction offers a comprehensive exploration of one of the most transformative forces in contemporary finance. This essential guide explains how FinTech is fundamentally reshaping financial transactions, institutional operations, and global financial… Meer
Originally published in 1982 this dictionary gives the stories behind over 700 well-known brand names, from home medicines to everyday foods and drinks and from High Street stores to car and aircraft models. Meer
This book tackles a critical paradox in contemporary e-commerce: despite rapid proliferation of AI-powered digital assistants—from chatbots to voice-enabled shopping tools like Alexa and Siri—consumer adoption remains surprisingly low… Meer
This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A… Meer
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels… Meer
Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent… Meer
Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success… Meer
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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