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Pagina 229 van 14.739 resultaten

Gary Warnaby Gregory J. Ashworth Mihalis Kavaratzis

Rethinking Place Branding

Paperback EN10-09-20169783319343532

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and… Meer

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Keyoor Purani Neeru Malhotra Sunil Sahadev

Boundary Spanning Elements and the Marketing Function in Organizations

Paperback EN05-10-20169783319350165

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales… Meer

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Stavros Georgiades

Employee Engagement in Media Management

Paperback EN07-10-20169783319359007

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change… Meer

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Giovanni Giambene Kandeepan Sithamparanathan Miguel Ángel Vázqueze.a.

Wireless and Satellite Systems

Paperback EN08-03-20189783319765709

This book constitutes the proceedings of the 9th International Conference on Wireless and Satellite Services, WiSATS 2017, held in Oxford, UK, in September 2017. The conference was formerly known as the International Conference on Personal Satellite Services (PSATS) mainly covering topics in the… Meer

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Joann Peck Suzanne B. Shu

Psychological Ownership and Consumer Behavior

Gebonden EN14-05-20189783319771571

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is… Meer

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Michael J. Shaw Victoria Yoon Vijayan Sugumaran

E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life

Paperback EN01-09-20169783319454078

This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was “Leveraging Service Computing and Big Data Analytics for E-Commerce”, and thus the workshop provided an interactive forum by… Meer

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Lei Wang Tie Qiu Wenbing Zhao

Quality, Reliability, Security and Robustness in Heterogeneous Systems

Paperback EN29-03-20189783319780771

This book constitutes the refereed post-conference proceedings of the 13 th International Conference on Quality, Reliability, Security and Robustness in Heterogeneous Networks, QShine 2017, held in Dalian, China, in December 2017… Meer

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Oliver Busch

Programmatic Advertising

Paperback EN31-03-20189783319797212

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media… Meer

€ 72,99

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Francisco J. López Lubián José Esteves

Value in a Digital World

Gebonden EN23-11-20179783319517490

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy… Meer

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Zvezdan Vukanović

Foreign Direct Investment Inflows Into the South East European Media Market

Paperback EN30-05-20189783319808284

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their… Meer

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Daniel R. Fesenmaier Zheng Xiang

Design Science in Tourism

Paperback EN16-06-20189783319826608

This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of… Meer

€ 264,99

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Francis Srun

Luxury Selling

Paperback EN18-07-20189783319833118

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer… Meer

€ 47,35

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Colin L. Campbell

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Paperback EN07-07-20189783319842981

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices… Meer

€ 240,99

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Andreas Meier Edy Portmann Kilian Stoffele.a.

The Application of Fuzzy Logic for Managerial Decision Making Processes

Paperback EN09-05-20189783319853048

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the… Meer

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Datis Khajeheian Mike Friedrichsen Wilfried Mödinger

Competitiveness in Emerging Markets

Gebonden EN24-05-20189783319717210

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and… Meer

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Jernej Barbic Marc Erich Latoschik Mel Slatere.a.

Virtual Reality and Augmented Reality

Paperback EN07-12-20179783319723228

This book constitutes the refereed proceedings of the 14th International Conference on Virtual Reality and Augmented Reality, EuroVR 2017, held in Laval, France, in December 2017. The 10 full papers and 2 short papers presented were carefully reviewed and selected from 36 submissions… Meer

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Anastasia Stratigea Vicky Katsoni

Tourism and Culture in the Age of Innovation

Paperback EN07-04-20189783319801636

This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and… Meer

€ 180,99

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Claudio A. Saavedra

The Marketing Challenge for Industrial Companies

Paperback EN27-05-20189783319808499

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing… Meer

€ 156,99

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Samuel O. Idowu Stephen Vertigans

Stages of Corporate Social Responsibility

Paperback EN28-06-20189783319828503

This book presents a multidisciplinary and multifaceted view of the state of corporate social responsibility (CSR) development in organizations in different industries around the world. It is based on the assumption that companies today must shift their focus to their long-term prosperity and the… Meer

€ 156,99

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C. Ann Hollifield Joost van Loon Klaus-Dieter Altmeppen

Value-Oriented Media Management

Paperback EN18-07-20189783319845449

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions… Meer

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