Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition. Meer
Enhance your knowledge of search marketing and the broader marketing strategy by taking a strategic approach to search engine optimization (SEO) and search engine marketing (SEM). Meer
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results. Meer
Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth. Meer
Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers. Meer
Highly visual, with diagrams, pull-out features and profiles of successful marketers, a guide to marketing's key subjects reveals that marketing must be informed by commercial law, corporate finance and the global economy as well as creative… Meer
How to harness customer demand to fuel your business growth Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground… Meer
Presents 50 fun, creative, and cost-effective fundraising strategies from schools across the country and includes savvy organizing tips, guidance on ethical issues, and advice for avoiding mishaps. Meer
' Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, c o-founders of Ben and Jerry's 'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather… Meer
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Meer
In light of current and projected demographic changes in the U.S., this book examines the attention paid to Latina/o youth from mainstream media conglomerates and the subsequent impact of this attention… Meer
Travel writers and travel journalists are not the same. They differ in identity, purpose and method. The travel writer looks in a mirror; the travel journalist looks out a window. The travel writer serves the travel industry; the travel journalist serves the public… Meer
Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be. Meer
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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