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Sales, Oprecht & ontspannen

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De strategische noodzaak van de derde ring

€ 34,99

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Strategische marketingplanning

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Léon Geuyen

€ 29,99

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Chantal Smink

€ 29,95

Verwacht 20-11-2026

Tom van Bommel

€ 22,50

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Cor Hospes

€ 24,95

Verwacht 28-01-2027

Bert Van Thilborgh

€ 32,–

Verwacht 05-02-2027

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 281 van 14.649 resultaten

Ann Macintosh Catherine A. Larson Eduard Hovye.a.

Digital Government

Gebonden EN10-12-20079780387716107

New information technologies are being applied swiftly to all levels of government service: local, county, regional and even national and international. Information technology (IT) is being used to improve data management and data sharing, planning and decision support, service delivery, and more… Meer

€ 120,99

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Levertijd ± 9 werkdagen

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Bruce L. Golden Edward A. Wasil S. Raghavan

Telecommunications Modeling, Policy, and Technology

Gebonden EN07-03-20089780387777795

Telecommunications Modeling, Policy, and Technology Examines the newer and emerging models of telecommunications technology that play instrumental roles in providing international economic and societal interconnectivity… Meer

€ 180,99

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Levertijd ± 9 werkdagen

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Antoine Leboyer Jean-Claude Malraison Peter Raulerson

Building Routes to Customers

Gebonden EN05-02-20099780387799506

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful… Meer

€ 102,99

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Levertijd ± 9 werkdagen

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Andrew V. Metcalfe Paul S.P. Cowpertwait

Introductory Time Series with R

Paperback EN09-06-20099780387886978

This book gives you a step-by-step introduction to analysing time series using the open source software R. Each time series model is motivated with practical applications, and is defined in mathematical notation… Meer

€ 68,09

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Virginia Nightingale

Studying Audiences

Gebonden EN28-11-19969780415024471

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as `a new and exciting phase' in audience research, researchers turned their critical… Meer

€ 252,54

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Levertijd ± 11 werkdagen

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Aino Halinen

Relationship Marketing in Professional Services

Gebonden EN14-11-19969780415146074

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client. Meer

€ 308,13

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Cynthia Huffman David Glen Mick S. Ratneshwar

The Why of Consumption

Gebonden EN16-11-20009780415220958

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption… Meer

€ 308,13

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Paul Jackson Reima Suomi

e-Business and Workplace Redesign

Gebonden EN06-09-20019780415248877

As the growth in teleworking, 'virtual teams' and 'virtual enterprises' has shown, the economic landscape is increasingly characterized by an ability to work across spatial and organisational boundaries… Meer

€ 315,69

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Lisa Harris Paul Jackson Peter Eckersley

e-Business Fundamentals

Gebonden EN29-05-20039780415255943

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways… Meer

€ 252,54

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Moon Joong Tcha

Gold and the Modern World Economy

Gebonden EN10-07-20039780415275613

Respected international experts such as Michael Bordo, Larry Sjaastad and Ken Clements are brought together in a wonderfully well researched new book on this most important of topics. This comprehensive, well-written book provides all you need to know about Gold and the Modern World Economy. Meer

€ 156,83

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Frank Hoy John Stanworth

Franchising

Gebonden EN03-10-20029780415284189

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at… Meer

€ 308,13

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Alan E. Branch

Global Supply Chain Management and International Logistics

Gebonden EN19-12-20089780415398442

The development of international trade is driven by international logistics and management and the provision of the global supply chain. The ultimate objective of global supply chain management is to link the market place, distribution network, manufacturing/processing/assembly process, and… Meer

€ 308,13

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Reva Brown Tony Kent

Flagship Marketing

Gebonden EN12-11-20099780415436021

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering… Meer

€ 308,13

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Tony Proctor

Strategic Marketing

Gebonden EN08-07-20089780415458160

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by… Meer

€ 308,13

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James Vercammen

Agricultural Marketing

Gebonden EN21-04-20119780415480437

The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand… Meer

€ 308,13

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Levertijd ± 11 werkdagen

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Boris Najman Gaël Raballand Richard Pomfret

The Economics and Politics of Oil in the Caspian Basin

Paperback EN06-02-20129780415533171

The Caspian Basin region has boomed since the late 1990s due to new oil discoveries, new pipelines that have diversified countries' transport options and world oil prices that have risen from below $10 in 1998 to $70 in 2006… Meer

€ 75,57

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Luca Pellegrini Srinivas Reddy

Retail and Marketing Channels (RLE Retailing and Distribution)

Gebonden EN09-08-20129780415540391

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an… Meer

€ 252,54

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Markus Fellesson Martin Fougère Per Skålén

Marketing Discourse

Paperback EN15-05-20129780415541671

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued… Meer

€ 21,46

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Jakob Klein Kevin Latham Stuart Thompson

Consuming China

Paperback EN15-04-20099780415546867

Post-Mao China has been characterized in literature and the media as a burgeoning consumer society. Consuming China investigates this characterization by examining the cultural significance of consumption and consumerism in the People’s Republic of China today… Meer

€ 59,49

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Emily Potter Tania Lewis

Ethical Consumption

Paperback EN30-09-20109780415558259

A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling ‘guilt free’ Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on ‘swopping not shopping’… Meer

€ 82,89

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De Tao van publieke dienstverlening

Nieuw in Marketing

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TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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