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The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty years. The topics covered in this volume include the purpose of the corporation, the board of directors, the role of shareholders, and more contemporary… Meer
An examination of the relationship between space, place and consumption offers important insights into some of the most powerful forces constructing contemporary societies. Space and place are made and remade through consumption… Meer
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees… Meer
Welcome to the second volume of the Kluwer International Series on ADVANCES IN INFORMATION SECURITY. The goals of this series are, one, to establish the state of the art of and set the course for future research in information security and, two, to serve as a central reference and timely topics in… Meer
Optimal Control of Credit Risk presents an alternative methodology to deal with a financial problem that has not been well analyzed yet: the control of credit risk. Credit risk has become recently the center of interest of the financial community, with new instruments (such as Credit Risk… Meer
In studies of inter-organizational relations (lOR's), there is a tendency to look at dyads of flrms, and to consider networks as aggregates of such dyads. But there are several roles for a third party; a go-between… Meer
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems… Meer
To succeed in business today, an individual must be smart, competitive, resilient, tenacious, and fearless. In short, he or she needs a good, old-fashioned backbone. In How to Grow a Backbone , Susan Marshall, a top business consultant and former executive, outlines skills that readers can develop… Meer
In The (Magic) Kingdom of God, Michael Budde offers a multidisciplinary analysis of the ?global culture industries??increasingly powerful, centralized corporate conglomerates in television, advertising, marketing, movies, and the like?and their impact on Christian churches in industrialized… Meer
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area… Meer
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday… Meer
"This entirely updated and enlarged Second Edition of a landmark reference/text continues to provide comprehensive coverage of every important aspect of policy studies--discussing concepts, methods, utilization, formation, and implementation both internationally and across each level of government." Meer
How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development… Meer
Covering everything required to build and manage a security system, Facility Manager's Guide to Security discusses the layout of the facility in order to provide security for workers, plants, processes, and products… Meer
Have you ever wondered about the forces behind globalization, mass customization, just in time delivery, virtual companies, and perfect information? Providing a platform to understand and navigate our rapidly advancing world, Techonomics: The Theory of Industrial Evolution explains the relationship… Meer
Supported by global case studies highlighting good practice, and from the results of a survey of Top UK Corporate Intranet developers and consultants, this book addresses practical business concerns and technical issues… Meer
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