Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
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Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Vrijdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
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5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Merklogica
Marc Oosterhout
€ 37,50
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Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 342 van 14.650 resultaten
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Gebonden EN07-11-20019780333925409
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing… Meer
€ 61,99
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Gebonden EN19-12-20039780333999325
This volume is a collection of selected papers using the framework of inframarginal analysis of the division of labour held at Monash University on 6-7 July 2001. This framework, pioneered mainly by Professor Xiaokai Yang, (with joint researches involving all the three editors and many of the… Meer
€ 122,99
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Gebonden EN30-06-20219780367024154
This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how British industrial firms achieved a competitive advantage… Meer
€ 100,44
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Paperback EN18-10-20189780367077075
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and… Meer
€ 75,57
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Paperback EN31-05-20239780367550202
An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature… Meer
€ 69,72
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Gebonden EN11-10-20219780367558345
The book provides deep insight into theoretical and empirical evidence on information and communication technologies (ICT) as an important factor affecting financial markets. It is focused on the impact of ICT on stock markets, bond markets, and other categories of financial markets, with the… Meer
€ 252,54
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Paperback EN31-05-20239780367558406
The book provides deep insight into theoretical and empirical evidence on information and communication technologies (ICT) as an important factor affecting financial markets. It is focused on the impact of ICT on stock markets, bond markets, and other categories of financial markets, with the… Meer
€ 69,72
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Paperback EN15-09-20219780367563714
Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry… Meer
€ 107,75
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Paperback EN30-06-20209780367606121
Many observers propose the exclusion of all religious related aspects from organizational life, others promote a more tolerant approach of certain practices, symbols and ceremonies, and few commentators highlight the values, diverse religious beliefs and experiences that employees could bring to the… Meer
€ 56,56
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Paperback EN30-05-20229780367626778
Motivation in Organisations: Searching for a Meaningful Work-Life Balance extends the current motivation models in business education to include motives of human behaviour that have been neglected for decades… Meer
€ 82,89
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Gebonden EN07-01-20229780367629496
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia… Meer
€ 252,54
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Paperback EN30-09-20209780367665234
The use of new information and communication technologies both inside the courts and in private online dispute resolution services is quickly changing everyday conflict management. However, the implications of the increasingly disruptive role of technology in dispute resolution remain largely… Meer
€ 69,72
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Paperback EN30-06-20209780367605520
Over the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of the present without compromising the ability of… Meer
€ 63,87
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Paperback EN30-06-20209780367605957
Where is Creativity? A Multi-disciplinary Approach goes beyond the orthodox image of creativity as laying inside the brain-mind, to explore how and why it also emerges from relationships between people, from physical spaces such as workplaces and cities, as a result of new media technology and the… Meer
€ 56,56
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Paperback EN30-06-20209780367606848
Sports betting has become a truly global phenomenon, facilitated by new communication technologies. As a result, the development of deviances, from match-fixing to money laundering, has accelerated. This new reality has numerous implications, for both the regulation of this billion-dollar industry… Meer
€ 39,01
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Paperback EN30-12-20209780367612276
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to… Meer
€ 62,41
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Paperback EN02-03-20219780367684334
Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the challenges and breakthroughs of learning to lead together… Meer
€ 65,34
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Paperback EN18-12-20209780367732790
Social entrepreneurs are change makers that aim to solve society’s unsolved problems. Not surprisingly, social entrepreneurship has thus created high expectations. To better understand the potential as well as the limitations of social entrepreneurship, however, a more nuanced approach is needed in… Meer
€ 69,72
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Paperback EN31-05-20219780367757816
Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose. Western capitalism is in crisis due to the growing disconnect between business and society, and there are growing calls for a shift from… Meer
€ 56,56
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Paperback EN18-12-20209780367733346
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient… Meer
€ 69,72
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