Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Vrijdag in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Vrijdag in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Vrijdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Vrijdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Vrijdag in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
± 4 werkdagen

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Vrijdag in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Vrijdag in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Vrijdag in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Vrijdag in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Vrijdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 358 van 14.650 resultaten
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Paperback EN20-04-20189781138714397
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success… Meer
€ 90,20
Levertijd ± 11 werkdagen
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Gebonden EN28-11-20179781138722514
This title was first published in 2003. Winning significant business on the right terms is an increasingly complex, challenging and time-consuming task, and a successful bid is a vital part of any business offering its services or products to another… Meer
€ 214,52
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Gebonden EN22-08-20149781138786394
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have… Meer
€ 252,54
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Gebonden EN26-11-20149781138792579
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic… Meer
€ 252,54
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Gebonden EN22-08-20149781138792814
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion… Meer
€ 252,54
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Paperback EN23-12-20149781138833869
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee… Meer
€ 62,41
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Gebonden EN06-09-20189781138838123
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility… Meer
€ 275,94
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Gebonden EN03-04-20159781138849532
The 25 years leading up to the international financial crisis have been depicted as ‘capitalism unleashed’, containing deregulation, privatisation, demutualisation and financialisation. Yet remarkably, given this economic and political context, co-operatives and mutuals appear to have been gaining… Meer
€ 252,54
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Paperback EN23-07-20159781138953482
Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution… Meer
€ 49,25
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Paperback EN30-04-20179781138962958
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice… Meer
€ 85,81
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Paperback EN26-11-20159781138966826
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour… Meer
€ 75,57
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Paperback EN26-11-20159781138982970
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is… Meer
€ 75,57
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Paperback EN26-11-20159781138989856
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have… Meer
€ 75,57
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN26-08-20169781138991682
Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China… Meer
€ 82,89
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Paperback EN17-12-20159781138994973
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan. Meer
€ 75,57
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Gebonden EN29-03-20199781260019575
Traffic, highway, and transportation design principles and practical applications This comprehensive textbook clearly explains the many aspects of transportation systems planning, design, operation, and maintenance… Meer
€ 218,90
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Gebonden EN11-05-20189781260019742
A proven prescription for effective communication that will empower health professionals to deliver the highest quality care―from the Academy of Communication in Healthcare Research shows that nothing impacts patient experiences more than the quality of communication… Meer
€ 53,64
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Gebonden EN27-06-20189781260134834
Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more. In his groundbreaking books, Hug Your Customers —a Wall Street Journal bestseller—and Hug Your People , Jack Mitchell brought a warm human… Meer
€ 36,09
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Paperback EN03-05-20229781264948253
Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award Winner International Book Award Winner American Business Awards Silver Medalist Business Book Awards Finalist for International Book of the Year A book for a different breed of business leader, one who looks… Meer
€ 43,40
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Paperback EN08-11-20139781292042916
For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the… Meer
€ 98,81
Levertijd ± 9 werkdagen
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