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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return… Meer
This book is based on a selection of thoroughly revised and extended best papers from the 8th Workshop on E-Business (WEB 2009) held in Phoenix, AZ, USA, on December 15th, 2009. The 29 papers, which were selected from 70 presentations at the workshop, highlight the enormous developments and… Meer
Bonusprogramme haben seit der Abschaffung des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie können Unternehmen davon profitieren? Das Standardwerk liefert einen vollständigen und systematischen Überblick zu allen Aspekten und zeigt, wie Kundenbonusprogramme gestaltet werden können… Meer
What constitutes an identity, how do new technologies affect identity, how do we manage identities in a globally networked information society? The increasing div- sity of information and communication technologies and their equally wide range of usage in personal, professional and official… Meer
Die Grenzen zwischen Sach- und Dienstleistung verschwimmen zunehmend – Produkte sind in der Regel hybrid. Sie sind als kundenorientierte Problemlösungen zu interpretieren, die durch das Schnüren von Leistungsbündeln aus Sach- und Dienstleistungskomponenten entstehen… Meer
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack… Meer
Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive… Meer
This book constitutes the thoroughly refereed proceedings of the first International Conference on Context-Aware Systems and Applications, ICCASA 2012, held in Ho Chi Minh City, Vietnam, in November 2012… Meer
Im finanz-, wirtschafts- und gesellschaftspolitischen Umfeld von Unternehmen entladen sich potenzielle Risiken mit immer höherer Frequenz und Stärke in reale, existenzbedrohende Krisen und Umbrüche. Um in einem solchen risikobehafteten, sich schnell wandelnden Umfeld die Zukunft zu sichern und damit… Meer
This contributed volume seeks to provide a unique window on the globalization process by analyzing the dynamics of Foreign Direct Investment (FDI) in Europe and Asia, as well as its influence on the renewal of public policies and regulations, both transnational and local… Meer
This book constitutes the proceedings of the 6th International Symposium on Algorithmic Game Theory, SAGT 2013, held in Aachen, Germany, in October 2013. The 25 papers presented in this volume were carefully reviewed and selected from 65 submissions… Meer
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully… Meer
Manufacturing and operations management paradigms are evolving toward more open and resilient spaces where innovation is driven not only by ever-changing customer needs but also by agile and fast-reacting networked structures… Meer
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing… Meer
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21 st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium… Meer
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship… Meer
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field… Meer
Das Buch bietet eine fundierte Einführung in das Customer Relationship Management (CRM) und erläutert systematisch CRM-spezifische Prozesse, Systeme und Technologien. Wichtige Prozesse im CRM werden anhand ausführlicher Prozessbeschreibungen und Referenzmodelle dargestellt… Meer
Die IT-Branche hat sich über die letzten Jahre hinweg wiederholt nach dem gleichen Muster entwickelt: Es gab eine neue Technologie - diese wurde akzeptiert oder verworfen - und anschließend verschmolz ein Teil der neuen Methoden mit etablierten Technologien… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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