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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in… Meer
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.”… Meer
Management Control is the process by which managers at all hierarchical levels ensure that their strategic intentions are realized. This requires a management control system that enables managers to map external developments to the internal planning and control processes and to improve the… Meer
This two-volume set LNCS 12198 and 12199 constitutes the thoroughly refereed proceedings of the 11th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2020, which was supposed to be held as part of the 22st HCI International… Meer
This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of… Meer
The book is divided into sections according to the content of the chapters. The first section covers AI concepts with NP and financial issues. The second section covers AI techniques in relation to Fintech issues. The remaining sections are implementation and analysis… Meer
This two-volume set of HCIBGO 2024 constitutes the refereed proceedings of the 11h International Conference on HCI in Business, Government and Organizations, held as part of the 26th International Conference, HCI International 2024, which took place in from June 29 - July 4, 2024 in Washington DC… Meer
The story of Shopify, one of Canada's largest publicly traded companies, is all about starting and growing businesses. In this inspirational corporate history, follow the company's rocket-like growth over its first two decades and meet its major players, such as Tobias Lutke, who co-founded the… Meer
2025 AXIOM BUSINESS BOOK AWARDS SILVER MEDALIST – ENTREPRENEURSHIP/SMALL BUSINESS "A ground-breaking and definitive roadmap to finding success through the dynamic partnership of private equity and franchising."… Meer
Bigger Results with Less Marketing You keep being told to do more marketingmore complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment… Meer
Discusses how Industry 5.0 changes industries and communities while addressing global concerns including resource depletion, social injustice, and climate change. Covers corporate social responsibility as a foundation for a better future and the profound impact of blockchain, AI, and Lean Six Sigma… Meer
Explores how digital technologies transform tourism and hospitality businesses, how travelers engage in destinations, and how services are delivered. It considers digitalization for sustainable tourism and cultural heritage; digital leadership in the industry; impact on social media and tourism and… Meer
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and… Meer
Has your website traffic seen a dip or flatlined? Do you feel like you're behind the competition? Do you feel like you don't understand what SEO is? Do you wonder if organic traffic is still worth your time and effort? Are you worried about wasting time and money?… Meer
The Selective Estate Agent unveils the 3 marketing cornerstones that make up the Profit Pyramid™ – a tried and tested approach to attracting and converting high value homes. This practical handbook is packed with strategies and tips for implementing this approach in your agency to increase… Meer
How can ticketing deliver for your club? Stop guessing and start growing. Drive attendance, build loyalty and create scalable commercial results. Many football clubs struggle to turn ticketing into a consistent driver of revenue and growth… Meer
Too many furniture sales are lost on the shop floor ‒ not because of price or product, but because salespeople lack a clear, proven way to turn interest into orders. Selling Furniture reveals the Seven Habits of the most effective sellers, distilled from decades of real-world data and the practices… Meer
The remarkable story of Sekem, a sustainable community which thrives in the Egyptian desert. Explores their pioneering vision for the future in ecology, economics, culture and social change. Important and inspiring. Meer
LEADING IS AS SIMPLE AS ABC Knock It Out of the Park Leadership keeps things simple with lessons you can easily understand and apply in both business and life. The A, B, C format is a simple tool to highlight different areas, experiences, and lessons you can practice and apply to build yourself up… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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