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This book highlights the emerging field of intelligent computing and developing smart systems. It includes chapters discussing the outcome of challenging research related to distributed computing, smart machines and their security related research, and also covers next-generation communication… Meer
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers… Meer
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers… Meer
This book offers a comprehensive overview of Japan’s media policies. In light of the attention Japanese media content has attracted in recent years, not only in Japan but also overseas, the book examines the media industry that supports such content… Meer
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities… Meer
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the… Meer
This book examines the nature of the marketization of corporate boards following the introduction of the split share reform, corporate board and shareholder relations, corporate performance, and risk-taking conduct in China… Meer
This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market… Meer
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups… Meer
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social… Meer
This book addresses injury and causation issues in the context of antidumping, countervailing duty (CVD) and safeguard investigations that are covered under the WTO. The book traces the origin and the negotiating history of injury and causation in trade remedy instruments and examines how this… Meer
This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indicators over the years. It discusses the evolution and changing features of the Indian insurance industry in 3 phases: phase I from 1818 to… Meer
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to… Meer
This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism… Meer
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of… Meer
With the goal of perfecting the national governance system and raising the country’s governance capability, this book systematically analyzes the characteristics and trajectory of China’s economic expansion and structural adjustment, while also assessing a variety of short-term debt and long-term… Meer
This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World , reflecting on the emerging issues in various business management fields and the… Meer
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental… Meer
This book explores the unfinished India–Pakistan Trade normalisation agenda (building upon the themes covered in the book “India-Pakistan Trade: Strengthening Economic Relations” published by Springer in 2014) and discusses the steps that must be undertaken in order to move the bilateral engagement… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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