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The story of Shopify, one of Canada's largest publicly traded companies, is all about starting and growing businesses. In this inspirational corporate history, follow the company's rocket-like growth over its first two decades and meet its major players, such as Tobias Lutke, who co-founded the… Meer
2025 AXIOM BUSINESS BOOK AWARDS SILVER MEDALIST – ENTREPRENEURSHIP/SMALL BUSINESS "A ground-breaking and definitive roadmap to finding success through the dynamic partnership of private equity and franchising."… Meer
Bigger Results with Less Marketing You keep being told to do more marketingmore complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment… Meer
Discusses how Industry 5.0 changes industries and communities while addressing global concerns including resource depletion, social injustice, and climate change. Covers corporate social responsibility as a foundation for a better future and the profound impact of blockchain, AI, and Lean Six Sigma… Meer
Explores how digital technologies transform tourism and hospitality businesses, how travelers engage in destinations, and how services are delivered. It considers digitalization for sustainable tourism and cultural heritage; digital leadership in the industry; impact on social media and tourism and… Meer
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and… Meer
Has your website traffic seen a dip or flatlined? Do you feel like you're behind the competition? Do you feel like you don't understand what SEO is? Do you wonder if organic traffic is still worth your time and effort? Are you worried about wasting time and money?… Meer
The Selective Estate Agent unveils the 3 marketing cornerstones that make up the Profit Pyramid™ – a tried and tested approach to attracting and converting high value homes. This practical handbook is packed with strategies and tips for implementing this approach in your agency to increase… Meer
How can ticketing deliver for your club? Stop guessing and start growing. Drive attendance, build loyalty and create scalable commercial results. Many football clubs struggle to turn ticketing into a consistent driver of revenue and growth… Meer
Too many furniture sales are lost on the shop floor ‒ not because of price or product, but because salespeople lack a clear, proven way to turn interest into orders. Selling Furniture reveals the Seven Habits of the most effective sellers, distilled from decades of real-world data and the practices… Meer
The remarkable story of Sekem, a sustainable community which thrives in the Egyptian desert. Explores their pioneering vision for the future in ecology, economics, culture and social change. Important and inspiring. Meer
LEADING IS AS SIMPLE AS ABC Knock It Out of the Park Leadership keeps things simple with lessons you can easily understand and apply in both business and life. The A, B, C format is a simple tool to highlight different areas, experiences, and lessons you can practice and apply to build yourself up… Meer
Do you know the difference between 'Use by' and 'Best before'? Or what is meant by 'Farmhouse' or 'Home-made'? And did you know that 75% of the salt we consume each day is added by food manufacturers during preparation or processing?… Meer
Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science'… Meer
How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring. Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements… Meer
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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