Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 05-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 479 van 14.650 resultaten
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Paperback EN12-12-20259781032853864
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
€ 69,56
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Gebonden EN12-12-20259781032853888
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
€ 269,04
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Gebonden EN11-03-20269781032854335
A global creative freelance movement is happening – do you want to be part of it? Here is the playbook of freelance work practices to embrace the promise of self-employment and succeed within the growing creative sector. Meer
€ 269,04
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Paperback EN21-05-20269781032856711
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector. Meer
€ 75,79
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Gebonden EN22-12-20259781032868363
This book contributes to our understanding of how business firms can support the achievement of the SDGs, using theoretical developments and practical insights from emerging areas of business research… Meer
€ 269,04
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Gebonden EN14-09-20269781032868523
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses… Meer
€ 269,04
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Gebonden EN25-02-20269781032872438
An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation. Meer
€ 195,79
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Gebonden EN05-12-20259781032878034
This engaging and practical book gives readers all the tips and tools they need to become an accomplished creator and conveyor of stories in order to effect positive purpose-led change within their organisation. Meer
€ 269,04
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Paperback EN19-01-20269781032878584
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation. Meer
€ 53,97
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Paperback EN20-07-20269781032889542
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners… Meer
€ 75,79
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Paperback EN22-01-20269781032891149
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of… Meer
€ 58,65
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Gebonden EN22-01-20269781032891163
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of… Meer
€ 269,04
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Paperback EN30-10-20259781032898957
This book provides an authoritative, evidence-based understanding of the implications of climate change for organisations, and offers valuable insights into how to craft and embed a sustainable purpose. Meer
€ 69,56
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Paperback EN24-12-20259781032899190
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. Meer
€ 63,32
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Gebonden EN18-02-20269781032904887
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism… Meer
€ 269,04
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Paperback EN16-10-20269781032908984
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management. Meer
€ 75,79
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Paperback EN21-05-20269781032909844
This book analyses the cross-border transactions in North-East India, with particular focus on the Tripura-Bangladesh border. It explores the inter-relationship between community, state and market, and also discusses the spatial identity of Tripura in pre and post-partition era. Meer
€ 75,79
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Gebonden EN31-03-20269781032911014
This seminal work curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. It is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more… Meer
€ 406,19
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Paperback EN19-01-20269781032915470
The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in the light of their historical development. It presents a comprehensive picture of this great British seaport, considered with reference to certain… Meer
€ 53,97
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Gebonden EN21-01-20269781032953427
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication Meer
€ 269,04
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