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This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
A global creative freelance movement is happening – do you want to be part of it? Here is the playbook of freelance work practices to embrace the promise of self-employment and succeed within the growing creative sector. Meer
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector. Meer
This book contributes to our understanding of how business firms can support the achievement of the SDGs, using theoretical developments and practical insights from emerging areas of business research… Meer
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses… Meer
An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation. Meer
This engaging and practical book gives readers all the tips and tools they need to become an accomplished creator and conveyor of stories in order to effect positive purpose-led change within their organisation. Meer
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation. Meer
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners… Meer
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of… Meer
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of… Meer
This book provides an authoritative, evidence-based understanding of the implications of climate change for organisations, and offers valuable insights into how to craft and embed a sustainable purpose. Meer
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism… Meer
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management. Meer
This book analyses the cross-border transactions in North-East India, with particular focus on the Tripura-Bangladesh border. It explores the inter-relationship between community, state and market, and also discusses the spatial identity of Tripura in pre and post-partition era. Meer
This seminal work curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. It is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more… Meer
The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in the light of their historical development. It presents a comprehensive picture of this great British seaport, considered with reference to certain… Meer
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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