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Wirtschaftliche und wissenschaftstheoretische Einordnung des Handels und seiner Institutionen.- Bestimmungsmerkmale der Handelsbetriebe.- Betriebsformen und Betriebstypen des Binnenhandels.- Unternehmungsführung. Meer
This book constitutes the refereed proceedings of the 11th IFIP WG 11.11 International Conference on Trust Management, IFIPTM 2017, held in Gothenburg, Sweden, in June 2017. The 8 revised full papers and 6 short papers presented were carefully reviewed and selected from 29 submissions… Meer
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the… Meer
This book constitutes revised selected papers from the 12th International Conference on Web Information Systems and Technologies, WEBIST 2016, held in Rome, Italy, April 23-25, 2016, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC)… Meer
This book constitutes revised selected papers from the 18 th International Conference on Enterprise Information Systems, ICEIS 2016, held in Rome, Italy, in April 2016. The 23 papers presented in this volume were carefully reviewed and selected from a total of 257 submissions to ICEIS 2016… Meer
This book constitutes extended, revised and selected papers from the 6 th International Conference on Cloud Computing and Services Science, CLOSER 2016, held in Rome, Italy, in April 2016. The 16 papers presented in this volume were carefully reviewed and selected from a total of 123 submissions… Meer
This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations… Meer
Exploring the theoretical concept of collaborative dynamic capabilities, this book illustrates how service innovation can be achieved in an era of technological convergence. Focusing on e-healthcare systems within hospitals and private businesses, the author provides detailed case studies and… Meer
This book presents and discusses the state of the art and future trends in software engineering education, with a focus on agile methods and their budgetary implications. It introduces new and innovative methods, models and frameworks to focus the training towards the industry’s requirements… Meer
This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing. In addition to evaluating 3D printing’s disruptive potentials against a broader economic background, it also… Meer
This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate… Meer
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy… Meer
This book revises the well-known capacity control problem in revenue management from the perspective of a risk-averse decision-maker. Modelling an expected utility maximizing decision maker, the problem is formulated as a risk-sensitive Markov decision process… Meer
This book contains the best papers of the 4th International Conference on E-business and Telecommunications (ICETE), which was held during July 28–31, 2007 in Barcelona, Spain. The conference reflects a continuing effort to increase the dissemination of recent research results among professionals… Meer
"Recht für Manager" versteht sich als Leitfaden zu den rechtlichen Rahmenbedingungen einer marktorientierten Unternehmensführung. Das Buch vermittelt dem Praktiker die notwendige Kenntnis der einschlägigen Rechtsnormen, gibt zugleich einen Einblick in die juristische Denkweise und ermöglicht so… Meer
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online… Meer
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure?… Meer
Das Internet hat in den letzten zehn Jahren das Dialogmarketing ganz wesentlich bereichert. Allerdings fehlen vielfach immer noch systematische Abhandlungen über den konkreten Einsatz ausgewählter Online-Marketing-Instrumente… Meer
Die Telekommunikations-, IT- und Medienindustrien müssen sich den Herausforderungen der Globalisierung, der Konvergenz und den neuen Wertschöpfungsketten durch eine stärkere Einbeziehung der Kunden stellen. Innovation ist der Schlüssel, wenn man eine Spitzenposition einnehmen will… Meer
Die Markteinführung neuer Produkte ist mit hohen Risiken behaftet. Zum einen kann das Marktvolumen falsch eingeschätzt werden. Zum anderen können die Marketinginstrumente Preis, Produktgestaltung, Vertriebsweg und Werbung falsch bestimmt werden… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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