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Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted… Meer
Environment, health and safety (EHS) management has become increasingly important in the past 10 years, especially within high risk and high reliability organizations. EHS is driven from the top of an organization, and whilst there has been much research on the subject of EHS leadership, there is… Meer
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in… Meer
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified… Meer
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions… Meer
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area… Meer
The issue of human rights, in the context of corporate social responsibility, is normally taken to relate to concern about exploitation in the supply chain - child labour, slavery in developing countries, and similar evils; but of course, human rights are engaged in relation to the treatment of… Meer
Alexander Schieffer and Ronnie Lessem introduce a groundbreaking development framework and process to address the most burning issues that humanity faces. While conventional top-down, outside-in development has reached a cul-de-sac, a new, integral form of development is emerging around the world… Meer
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular… Meer
Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning… Meer
While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in… Meer
It is no longer the case that it’s only society which benefits from CSR actions. A corporation actually helps itself when operating sustainably and does well because of its triple bottom line actions… Meer
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems… Meer
Employee theft amounts to roughly $36.6 billion retail dollars lost annually, according to a 2008 National Retail Security Survey, and accounts for approximately 42.7 % of all retail losses. Each year organizations spend millions of dollars on theft detection/prevention devices yet still incur… Meer
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and… Meer
Since the start of the recent financial crisis, as most global firms struggle to remain competitive, an increasing number of Korean and Japanese firms have experienced an amazing rate of growth and expansion… Meer
People with ideas are dreamers. People who get things done are doers. One doer is worth eight dreamers. There are three kinds of people who make up an innovator. There are inventors (people who have new and unique ideas), problem solvers (people who have ideas about how to correct a previous error)… Meer
Conventionally, the literature on project management presents the story from the project client, or Owner’s, perspective. Project Management for Supplier Organizations turns this on its head and explores the challenges and remedies from the perspective of the vendors providing the necessary goods… Meer
In the increasing number of heavily projectized organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management. This involves developing new skills and capabilities, such as a learning approach across projects… Meer
As the era of ever expanding markets and ample resources ends, governments and business will have to behave differently. The world is facing weak economic growth, limits to affordable resources and increasing concerns about environmental consequences… Meer
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