Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 507 van 14.653 resultaten
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Gebonden EN30-07-20269781041247081
This book examines how employees respond to unethical leadership, exploring the psychological and behavioral dynamics of silence, resistance, loyalty and whistleblowing. Grounded in original empirical research and moral cleansing theory, this book reveals how individuals protect their moral… Meer
€ 102,88
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Gebonden EN02-11-20269781041377931
This book examines and compares the evolution of competition policy networks in the EU and US as a means of assessing their efficacy and adaptability to one another and as a model for other countries… Meer
€ 258,73
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Gebonden EN29-04-20149781138001336
Management and Technology in Knowledge, Service, Tourism and Hospitality contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality… Meer
€ 381,26
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Paperback EN09-06-20149781138003910
Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars… Meer
€ 91,66
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Paperback EN13-03-20179781138013360
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit… Meer
€ 87,28
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Gebonden EN24-11-20159781138022805
In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience… Meer
€ 258,73
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Gebonden EN20-03-20199781138056206
With growing awareness of environmental deterioration, atmospheric pollution and resource depletion, the last several decades have brought increased attention and scrutiny to global consumption levels… Meer
€ 282,70
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Gebonden EN04-07-20189781138082601
Over the last few decades, emerging markets have increased their share in world GDP and have come to play a prominent and growing role in global business. Their period of impressive growth was triggered by major global advances such as economic liberalization and governance reforms and deregulation… Meer
€ 258,73
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Gebonden EN04-09-20179781138093133
In 21st Century Airlines: Connecting the Dots , Nawal Taneja addresses the challenges and opportunities facing the airline industry as it tries to innovate and create products and services that are radically different by ‘connecting the dots’ at four key levels: recognizing the implications of… Meer
€ 100,44
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Gebonden EN19-01-20179781138100626
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management… Meer
€ 275,94
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Paperback EN19-01-20179781138100633
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management… Meer
€ 87,28
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Gebonden EN01-12-20159781138131965
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an… Meer
€ 258,73
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Gebonden EN01-09-20169781138149441
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace… Meer
€ 258,73
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Paperback EN09-11-20169781138188990
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer… Meer
€ 82,89
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Gebonden EN04-12-20199781138201545
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences… Meer
€ 258,73
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Paperback EN27-07-20169781138203082
For several decades, social enterprises have been pioneers in the conception and implementation of a pathbreaking social innovation: Fair Trade (FT). Fair Trade Social Enterprises have created a movement which has challenged mainstream trading practices and offered development opportunities for… Meer
€ 91,66
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Paperback EN07-06-20179781138113473
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems… Meer
€ 119,45
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Gebonden EN12-01-20189781138219144
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how… Meer
€ 252,54
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Paperback EN09-05-20199781138240438
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors… Meer
€ 77,04
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Gebonden EN05-10-20159781138129276
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media… Meer
€ 258,73
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