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Marc Oosterhout

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D Narayana Nupur Tyagi Sharad Ranjan

Basic Computational Techniques for Data Analysis

Paperback EN27-08-20269781041300342

This book is a multi-stage learning resource that takes readers from basic data handling and software orientation to statistical analysis and financial applications using MS Excel and R. Through a gradual, step-by-step approach, it equips readers with the essential skills needed to understand… Meer

€ 53,99

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Michael J. Casey Paul Vigna

The Age of Cryptocurrency

Paperback EN12-01-20169781250081551

An in-depth explanation of how bitcoin and other cryptocurrencies work, their potential for good and bad, and how this is likely to affect you as a citizen, government, business, and global geopolitics. Bitcoin became a buzzword overnight… Meer

€ 21,15

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Ben Mezrich

Bitcoin Billionaires

Paperback EN21-05-20199781250239389

From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires --the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off… Meer

€ 26,89

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J. D. Forbes

The Consumer Interest (RLE Consumer Behaviour)

Paperback EN23-11-20169781138838246

This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers. Meer

€ 80,50

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Katie Bailey Katie Manning

The Purpose-Driven Organisation in Times of Climate Crisis

Paperback EN30-10-20259781032898957

This book provides an authoritative, evidence-based understanding of the implications of climate change for organisations, and offers valuable insights into how to craft and embed a sustainable purpose. Meer

€ 69,58

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David Beirman Jeff Wilks

Risk and Tourism Marketing in Asia

Gebonden EN18-02-20269781032904887

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism… Meer

€ 269,15

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Amit Kumar Bhandari Dipak Saha Rabin Mazumdere.a.

Perspectives in Finance and Digital Transformations in Business

Paperback EN28-11-20259781032746449

This book looks at different perspectives on finance and the adoption of digital tools in business. It explores new digital tools and strategies and their application in business analysis, strategy and risk assessment. Meer

€ 75,82

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Chad D. McEvoy Daniel A. Rascher Mark S. Nagele.a.

Financial Management in the Sport Industry

Paperback EN28-05-20269781032765051

Now in a fully revised and updated new edition, this textbook introduces the fundamentals of sport finance and the principles of sound financial management in the sport industry. Meer

€ 130,39

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Justyna Szumniak-Samolej Katarzyna Bachnik Magdalena Kaźmierczake.a.

Social Impact, Organizations and Society

Paperback EN25-12-20259781032770369

Social Impact, Organisations and Society represents endeavors to comprehensively explore the essence of social impact. The editors aim to elucidate its definition, scope, measurement, and implementation. Meer

€ 75,82

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Elwira Gross-Golacka Ewa Szkudlarek

Strategic Employer Branding for IT Companies

Paperback EN21-06-20269781032781860

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies… Meer

€ 86,73

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Gunnar Rimmel

Accounting for Sustainability

Paperback EN03-09-20259781032785486

Accounting for Sustainability offers an overview of sustainability reporting's growth, current use, and future direction. It decodes terms like CSR, sustainability accounting, and ESG disclosures. The book covers financial management and capital markets, with new chapters on CSRD, ESRS, and ISSB… Meer

€ 69,58

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Beth Breeze Michael Moody

The Philanthropy Reader

Paperback EN01-09-20269781032790510

This second edition of The Philanthropy Reader features a revised collection of carefully selected readings, sharing cutting-edge research, historically-informed perspectives, and key current issues in philanthropy today including contentious topics and influential writings that have arisen since… Meer

€ 88,29

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Line Lervik-Olsen Seidali Kurtmollaiev Tor W. Andreassen

Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

Gebonden EN22-01-20269781032794471

This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing. Meer

€ 269,15

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Carolyn Mae Kim Matthew Prince

Social Media Campaigns

Paperback EN21-08-20259781032802510

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a… Meer

€ 91,41

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Bettina Liverant

A Business History of Retail

Paperback EN21-05-20269781032805641

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial… Meer

€ 75,82

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Jagdish N. Sheth Varsha Jain

AI Marketing Essentials

Paperback EN28-05-20269781032812311

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies. Meer

€ 69,58

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Elena Higueras-Castillo Francisco Liébana Cabanillas Francisco Muñoz Leivae.a.

Biometrics

Gebonden EN24-07-20259781032814308

Companies are embracing biometrics as an additional layer of security and convenience for their customers, providing an enhanced user experience and reducing the risk of fraud. This book provides an overview of biometrics including its theoretical foundations and practical applications and offers… Meer

€ 228,61

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Binna Kandola

Building a Psychologically Safe Work Environment

Gebonden EN10-11-20259781032818825

Building a Psychologically Safe Work Environment provides a roadmap to enable the creation of spaces in organisations where voices are heard, actions taken and lives improved. Meer

€ 242,66

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Frank G. Cabano Katja Gelbrich Stefan Muller

Interfaith Marketing

Paperback EN20-07-20269781032827483

The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders… Meer

€ 75,82

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Carlos Diaz Ruiz

Market-Oriented Disinformation Research

Paperback EN22-06-20269781032828558

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of… Meer

€ 75,82

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Memory Brands

Nieuw in Marketing

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Je merk wordt overal gezien en nergens onthouden

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Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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