Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Dinsdag in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Dinsdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Dinsdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Dinsdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Dinsdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Dinsdag in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Dinsdag in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Dinsdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Dinsdag in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Dinsdag in huis
Marketing Top Models
Frederik Picard
€ 29,99
Dinsdag in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,49
Verwacht 04-12-2026

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN31-05-20259783031935077
Healthcare and Rehabilitation Innovation: Personalized Decision Support by Artificial Intelligence for Cardiovascular Diseases: Responsible Innovation.- Multi-agent Assessment Generation System for SBIRT Training in Nursing.- Simulations for Optimizing Patient Transfer between Hospital and Nursing… Meer
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Paperback EN26-05-20259783031935350
This book constitutes the refereed proceedings of the 17th International Conference on Social Computing and Social Media, SCSM 2025, held as part of the 27th HCI International Conference, HCII 2025, which took place in Gothenburg, Sweden, during June 22–27, 2025. A total of 1430 papers and… Meer
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Paperback EN31-05-20259783031935633
The three-volume set LNCS 15806–15808 constitutes the thoroughly refereed proceedings of the 12th International Conference on Learning and Collaboration Technologies, LCT 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June… Meer
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Paperback EN31-05-20259783031937453
The three-volume set LNCS 15806–15808 constitutes the thoroughly refereed proceedings of the 12th International Conference on Learning and Collaboration Technologies, LCT 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June… Meer
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Paperback EN06-06-20259783031938184
The three-volume set LNCS 15773 - 15775 constitutes the thoroughly refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2025, held as part of the 27th International Conference on Human-Computer Interaction, HCI International 2025 (HCII 2025), which was… Meer
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Gebonden EN24-07-20259783031938740
Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb… Meer
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Paperback EN08-06-20259783031941832
The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on E-Business, WHICEB 2025, which was held in Guangzhou, China, during June 6-8, 2025… Meer
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Paperback EN08-06-20259783031941863
The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on E-Business, WHICEB 2025, which was held in Guangzhou, China, during June 6-8, 2025… Meer
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Gebonden EN18-09-20259783031946646
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more… Meer
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Gebonden EN22-08-20259783031971327
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers… Meer
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Paperback EN03-01-20269783031973277
In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence, this textbook offers a comprehensive roadmap to building strong, credible, and resilient place brands… Meer
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Gebonden ES29-04-20209781800601024
¿Quieres aprender a aprovechar al máximo el mercadeo en redes sociales? Si es así, sigue leyendo ... ¿No estás seguro de qué plataforma de redes sociales es adecuada para ti? ¿Quieres ser más visible y crear más seguidores? ¿Desea aumentar las ventas en la tienda o en línea?… Meer
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Gebonden EN04-01-20239781800622142
This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao… Meer
€ 156,53
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Gebonden EN31-10-20249783031642944
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights… Meer
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Paperback EN18-08-20259783031661723
This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting… Meer
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Gebonden EN24-11-20249783031665165
This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA)… Meer
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Gebonden EN26-10-20249783031671548
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism… Meer
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Paperback EN02-09-20249783031703959
This book constitutes the refereed proceedings of the 22nd International Conference on Business Process Management, BPM 2024, which took place in Krakow, Poland, in September 2024. The 29 full papers included in this book were carefully reviewed and selected from 144 submissions… Meer
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Gebonden EN18-04-20259783031716409
Geographical Indications (GI) are distinctive signs that associate products of quality and reputation with their place or area of production and thereby help identify and distinguish such products on the market. In July 2022, the Food and Agriculture Organization of the United Nations (FAO)… Meer
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Paperback EN10-09-20249783031722332
This book constitutes the refereed proceedings of the 23rd IFIP WG 6.1 Conference on e-Business, e-Services and e-Society, I3E 2024, held in Heerlen, The Netherlands, during September 11-13, 2024. The 28 full papers and 8 short papers presented in this volume were carefully reviewed and… Meer
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