Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods. Meer
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice. Meer
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy. Meer
Learn how Tesla disrupts the automotive industry with its ground-breaking organisational model and its innovative marketing, production, sales and technology strategies. Meer
Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level. Meer
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice. Meer
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights. Meer
Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising. Meer
There is now an estimated 1 trillion dollars of buying power in the hands of children. Tens of millions of children world-wide are prescribed psychotropic drugs today, compared to close to none in 1980. Food and drink industries spend billions each year marketing junk food to children… Meer
From Victoria Glendinning, winner of the Duff Cooper Prize, the James Tait Black Prize and (twice) the Whitbread Prize for Biography.‘It’s Succession in tailcoats and spats … This is a vivid and eye-opening group biography, backgrounded by the rise of supermarket moguls from humble beginnings’… Meer
An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors… Meer
Why is it... That almost all the processed foods we eat contain the same handful of ingredients?That these handful of ingredients are produced by only a handful of multi-nationals? That some cereals contain more salt per serving than a packet of crisps?That served with milk, sugar and raisins, some… Meer
‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of HabitThe definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story… Meer
A wake-up call for creatives who need that inspiring kick to finally create the thing they’ve been meaning to make, while celebrating the journey of trying, learning, and failing. Over the last eight years, Jason Bacher and Brian Buirge of Good F*cking Design Advice (GFDA) have made a name for… Meer
‘No Logo’ was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book. Meer
Introducing the first official Star Wars knitting book – a deluxe guide to creating over 25 Star Wars knits for fans of the iconic global franchise. Meer
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence… Meer
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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