Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
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GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
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Van fillercontent naar killercontent
Eduard van Brakel
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Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
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Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
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29,99
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When digital becomes human
Steven Van Belleghem
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Schrijven voor het brein
Martin van Kranenburg
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34,95
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
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Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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4
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
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5

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Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
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De Offertebijbel
Saskia Kerkhof
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Marketing Top Models
Frederik Picard
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Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
Verwacht 04-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 65 van 15.474 resultaten
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Rubriek: Marketing

Gebonden EN11-04-19979780333665473
Eco-labelling is an increasingly popular way of meeting consumer's demands for environmental information about the products they purchase. The first book on this important subject collects contributions from the academic, policy-making and commercial spheres to look at the conceptual and practical… Meer
€ 183,99
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Gebonden EN29-04-19969780333644188
Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. Productivity can be improved simply by rationalising low performing stores, merchandise ranges and by reducing the number of suppliers and employees… Meer
€ 183,99
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Gebonden EN12-07-19989780333668276
This collection of papers arises from two major international conferences on inward investment and regional development, and the role of accumulated capital in regional business development. The papers cover a wide spectrum of development and finance issues with the common theme that capital flows… Meer
€ 122,99
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Gebonden EN18-06-20019780333751428
Hella Engerer analyses the emergence, evolution and theory of property rights and establishes the limits for privatization of state owned enterprises in the transitional economies of Eastern Europe. She counters the assumption that reduction of the state sector helps to create the basis for a… Meer
€ 122,99
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Gebonden EN25-11-19999780333753439
With the relaxation of capital controls in a large number of developed and developing countries and the globalization of capital markets, economies of emerging markets have attracted a great deal of attention… Meer
€ 122,99
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Paperback EN28-07-20009780333945827
The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European… Meer
€ 61,99
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Gebonden EN14-09-20019780333947692
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual… Meer
€ 61,99
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Gebonden EN15-04-20039780333987322
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the… Meer
€ 122,99
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Gebonden EN13-09-20029780333990131
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success… Meer
€ 61,99
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Gebonden EN03-05-20029780333994566
This new book presents a blueprint for corporate growth in the challenging environment of the first decade of the 21st century. It shows that Streamlining is an approach that leads companies to enable, automate and innovate to control costs and improve performance in these new conditions… Meer
€ 61,99
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Paperback EN10-09-20039780333997352
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance… Meer
€ 61,99
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Paperback EN18-03-20229780367609061
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories… Meer
€ 81,12
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Gebonden EN25-02-20219780367623333
Tourism is a fast-growing and changing industry, which has become a driver of economic development in both developed and underdeveloped countries. While the tourism industry’s potential for shared value creation and sustainable development is acknowledged, the concerns around the environmental and… Meer
€ 251,60
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Paperback EN30-09-20209780367667146
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday… Meer
€ 69,47
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Gebonden EN02-03-20219780367684327
Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the challenges and breakthroughs of learning to lead together… Meer
€ 251,60
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Paperback EN18-12-20209780367738822
Rules set by global governance organizations affect communities across the world. Such organizations increasingly seek to obtain legitimacy in the eyes of groups beyond their member state elites. This book advances scholarly debate on the politics of legitimacy and legitimation in global governance… Meer
€ 69,47
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Gebonden EN31-05-20219780367757823
Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose. Western capitalism is in crisis due to the growing disconnect between business and society, and there are growing calls for a shift from… Meer
€ 251,60
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Paperback EN28-01-20229780367760489
Data is an intrinsic part of our daily lives. Everything we do is a data point. Many of these data points are recorded with the intent to help us lead more efficient lives. We have apps that track our workouts, sleep, food intake, and personal finance… Meer
€ 46,15
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Gebonden EN20-07-20219780367776275
The complexities and multiple levels of analysis involved in studying organizational phenomena require clarity in conceptualization and appropriate measurement methods to capture these dynamics. The facet approach can integrate diverse perspectives and address challenges posed by interdisciplinary… Meer
€ 251,60
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Paperback EN12-12-20199780367880538
In Sustainable Governance in Hybrid Organizations the author Linne Marie Lauesen explores how businesses that have succeeded in conducting sustainable governance, manage and govern their sustainable performance: in other words, how they manage to be economically, socially, and environmentally… Meer
€ 69,47
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