In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
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Eco-labelling is an increasingly popular way of meeting consumer's demands for environmental information about the products they purchase. The first book on this important subject collects contributions from the academic, policy-making and commercial spheres to look at the conceptual and practical… Meer
Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. Productivity can be improved simply by rationalising low performing stores, merchandise ranges and by reducing the number of suppliers and employees… Meer
This collection of papers arises from two major international conferences on inward investment and regional development, and the role of accumulated capital in regional business development. The papers cover a wide spectrum of development and finance issues with the common theme that capital flows… Meer
Hella Engerer analyses the emergence, evolution and theory of property rights and establishes the limits for privatization of state owned enterprises in the transitional economies of Eastern Europe. She counters the assumption that reduction of the state sector helps to create the basis for a… Meer
With the relaxation of capital controls in a large number of developed and developing countries and the globalization of capital markets, economies of emerging markets have attracted a great deal of attention… Meer
The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European… Meer
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual… Meer
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the… Meer
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success… Meer
This new book presents a blueprint for corporate growth in the challenging environment of the first decade of the 21st century. It shows that Streamlining is an approach that leads companies to enable, automate and innovate to control costs and improve performance in these new conditions… Meer
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance… Meer
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories… Meer
Tourism is a fast-growing and changing industry, which has become a driver of economic development in both developed and underdeveloped countries. While the tourism industry’s potential for shared value creation and sustainable development is acknowledged, the concerns around the environmental and… Meer
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday… Meer
Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the challenges and breakthroughs of learning to lead together… Meer
Rules set by global governance organizations affect communities across the world. Such organizations increasingly seek to obtain legitimacy in the eyes of groups beyond their member state elites. This book advances scholarly debate on the politics of legitimacy and legitimation in global governance… Meer
Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose. Western capitalism is in crisis due to the growing disconnect between business and society, and there are growing calls for a shift from… Meer
Data is an intrinsic part of our daily lives. Everything we do is a data point. Many of these data points are recorded with the intent to help us lead more efficient lives. We have apps that track our workouts, sleep, food intake, and personal finance… Meer
The complexities and multiple levels of analysis involved in studying organizational phenomena require clarity in conceptualization and appropriate measurement methods to capture these dynamics. The facet approach can integrate diverse perspectives and address challenges posed by interdisciplinary… Meer
In Sustainable Governance in Hybrid Organizations the author Linne Marie Lauesen explores how businesses that have succeeded in conducting sustainable governance, manage and govern their sustainable performance: in other words, how they manage to be economically, socially, and environmentally… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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