Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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GEO, the new SEO
Martin van Kranenburg
€ 29,99
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€ 150,–
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€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Van klant naar fan
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-16%
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€ 23,95
29,99
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When digital becomes human
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Schrijven voor het brein
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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4
Sales, Oprecht & ontspannen
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5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
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Schakel - Leiderschap in marketing
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Boost je business met een boek
Janneke Sinot
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Marketing Top Models
Frederik Picard
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Reserveer nu

Online marketing is stuk
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DE COUNTDOWN - Handboek voor een sterk belscript
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Uitverkocht
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN01-08-20209780367075507
First published in 1997. Politicians of all shades argue that the labour market should be more flexible and workers more mobile. But what does this mean in reality? How flexible and mobile are workers likely to be? Is there an ideological base to the language of flexibility?… Meer
€ 38,87
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Gebonden EN20-07-20219780367776275
The complexities and multiple levels of analysis involved in studying organizational phenomena require clarity in conceptualization and appropriate measurement methods to capture these dynamics. The facet approach can integrate diverse perspectives and address challenges posed by interdisciplinary… Meer
€ 251,60
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Paperback EN12-12-20199780367889043
Revenues from commodities are extremely important for Latin America and the Caribbean, yet there is very little literature on the structure of these industries and on the various ways in which the state obtains commodity revenues… Meer
€ 72,38
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Paperback EN18-11-19829780415027816
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture… Meer
€ 62,18
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Gebonden EN15-12-19949780415117524
Three hundred years ago people made most of what they used, or got it in trade from their neighbours. Now, no one seems to make anything, and we buy what we need from shops. Gifts and Commodities describes the cultural and historical process of these changes and looks at the rise of consumer society… Meer
€ 251,60
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Paperback EN07-11-19969780415138895
Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture… Meer
€ 82,58
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Paperback EN17-04-19979780415145053
Consumer Services have been viewed as parasitic activities, dependent on other sectors of the economy for their viability and vitality. Yet local economic policy is now looking towards consumer services to solve severe economic problems… Meer
€ 92,78
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Paperback EN26-12-19969780415152938
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product'… Meer
€ 70,92
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Gebonden EN18-12-19979780415156844
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer… Meer
€ 100,06
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Paperback EN03-12-19989780415184182
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'… Meer
€ 110,26
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Gebonden EN15-05-20039780415213769
Consumption affects every aspect of the contemporary world, from the most intimate moments of everyday life to the great geopolitical struggles that have been set in train by the forces of globalization… Meer
€ 213,71
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Paperback EN15-04-20049780415314176
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice… Meer
€ 85,49
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Paperback EN17-04-20039780415316170
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption… Meer
€ 92,78
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Paperback EN24-04-20039780415316200
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate… Meer
€ 92,78
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Paperback EN13-09-20059780750667463
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results… Meer
€ 62,14
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Paperback EN08-03-20019780750672382
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools… Meer
€ 75,99
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Gebonden EN22-01-20079780750679930
The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals… Meer
€ 98,14
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Gebonden EN18-08-20089780754647775
In recent years the term corporate social responsibility (CSR) has gained prominence both in business and in the media, not least because of the rise in power of the transnational corporation in an increasingly globalized world… Meer
€ 251,60
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e-book NL10-12-20249789020935745
In The Ripple Effect ontdek je hoe je via de vijf stappen van het Impactnarratiefmodel klassiek merk- en communicatiedenken doorbreekt en maximaal je positieve impact kan laten uitdeinen. Dit boek biedt je achtergrondinformatie, praktische tips, werkmodellen en inspirerende cases om met jouw verhaal… Meer
€ 26,99
Direct te downloaden
Paperback EN16-12-20059780071462075
The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell… Meer
€ 37,41
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