Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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First published in 1997. Politicians of all shades argue that the labour market should be more flexible and workers more mobile. But what does this mean in reality? How flexible and mobile are workers likely to be? Is there an ideological base to the language of flexibility?… Meer
The complexities and multiple levels of analysis involved in studying organizational phenomena require clarity in conceptualization and appropriate measurement methods to capture these dynamics. The facet approach can integrate diverse perspectives and address challenges posed by interdisciplinary… Meer
Revenues from commodities are extremely important for Latin America and the Caribbean, yet there is very little literature on the structure of these industries and on the various ways in which the state obtains commodity revenues… Meer
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture… Meer
Three hundred years ago people made most of what they used, or got it in trade from their neighbours. Now, no one seems to make anything, and we buy what we need from shops. Gifts and Commodities describes the cultural and historical process of these changes and looks at the rise of consumer society… Meer
Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture… Meer
Consumer Services have been viewed as parasitic activities, dependent on other sectors of the economy for their viability and vitality. Yet local economic policy is now looking towards consumer services to solve severe economic problems… Meer
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product'… Meer
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer… Meer
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'… Meer
Consumption affects every aspect of the contemporary world, from the most intimate moments of everyday life to the great geopolitical struggles that have been set in train by the forces of globalization… Meer
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice… Meer
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption… Meer
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate… Meer
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results… Meer
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools… Meer
The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals… Meer
In recent years the term corporate social responsibility (CSR) has gained prominence both in business and in the media, not least because of the rise in power of the transnational corporation in an increasingly globalized world… Meer
In The Ripple Effect ontdek je hoe je via de vijf stappen van het Impactnarratiefmodel klassiek merk- en communicatiedenken doorbreekt en maximaal je positieve impact kan laten uitdeinen. Dit boek biedt je achtergrondinformatie, praktische tips, werkmodellen en inspirerende cases om met jouw verhaal… Meer
The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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