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Pagina 87 van 15.417 resultaten

Rubriek: Marketing

Miguel Angel Gardetti Subramanian Senthilkannan Muthu

Sustainability in the Textile and Apparel Industries

Gebonden EN01-04-20209783030385446

This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior… Meer

€ 180,99

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Brian Lee John G. Mooney Patricia Takako Endoe.a.

The Cloud-to-Thing Continuum

Gebonden EN08-07-20209783030411091

The Internet of Things offers massive societal and economic opportunities while at the same time significant challenges, not least the delivery and management of the technical infrastructure underpinning it, the deluge of data generated from it, ensuring privacy and security, and capturing value… Meer

€ 61,99

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Matthias Rauterberg

Culture and Computing. Interactive Cultural Heritage and Arts

Paperback EN03-06-20219783030774103

The two-volume set LNCS 12794-12795 constitutes the refereed proceedings of the 9th International Conference on Culture and Computing, C&C 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021… Meer

€ 60,99

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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems

Paperback EN06-06-20219783030783570

This book constitutes the refereed proceedings of the Third International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2021, held as part of the 23rd International Conference, HCI International 2021, held as a virtual event, in July 2021… Meer

€ 60,99

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Gonzalo Ordóñez-Matamoros Isabel Bortagaray Jaime Humberto Sierra-Gonzáleze.a.

Science, Technology, and Higher Education

Gebonden EN20-10-20219783030807191

This volume explores the governance and management of science, technology, and innovation (STI) in relation to social inclusion and sustainability, highlighting its goal, challenges, and opportunities… Meer

€ 183,99

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Mona Moufahim

Political Branding in Turbulent times

Gebonden EN26-10-20219783030832285

Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces… Meer

€ 80,29

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Amy Van Looy Artem Polyvyanyy Manfred Reicherte.a.

Business Process Management

Paperback EN28-08-20219783030854683

This volume constitutes the refereed proceedings of the 19th International Conference on Business Process Management, BPM 2021, held in Rome, Italy, in September 2021. The 23 full papers, one keynote paper, and 4 tutorial papers presented in this volume were carefully reviewed and selected from 92… Meer

€ 108,99

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Arthur Pentecoste Maxime C. Cohen Paul-Emile Grase.a.

Demand Prediction in Retail

Gebonden EN22-12-20219783030858544

From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to demystify how historical data can be leveraged to… Meer

€ 132,99

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Alain Bernard Alexandre Dolgui David Lemoinee.a.

Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

Gebonden EN02-09-20219783030859091

The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and… Meer

€ 192,99

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Walter R. Paczkowski

Business Analytics

Paperback EN05-01-20239783030870256

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language… Meer

€ 102,99

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A M Sakkthivel Ogechi Adeola Robert E. Hinson

Marketing Communications and Brand Development in Emerging Economies Volume I

Gebonden EN05-05-20229783030886776

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage… Meer

€ 208,39

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Felipe Pantoja Shuang Wu

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Paperback EN06-04-20239783030898854

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements… Meer

€ 264,99

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Bruno Tuffin Jörn Altmann José Ángel Bañarese.a.

Economics of Grids, Clouds, Systems, and Services

Paperback EN09-12-20219783030929152

This book constitutes the refereed proceedings of the 18th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2021, in September 2021. Due to COVID-19 pandemic the conference was held virtually hosted by the Libera Università Maria SS. Assunta (LUMSA), Rome, Italy… Meer

€ 60,99

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Dirk Morschett Richard Kühn Rudolf Grünig

The Strategy Planning Process

Gebonden EN24-08-20229783030939175

Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success… Meer

€ 66,99

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A. M. Sakkthivel Ogechi Adeola Robert E. Hinson

Marketing Communications and Brand Development in Emerging Markets Volume II

Paperback EN25-05-20239783030955830

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage… Meer

€ 196,19

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Cătălin V. Bîrjoveanu Mirela Bîrjoveanu

Secure Multi-Party E-Commerce Protocols

Paperback EN01-07-20229783030993504

This book presents the state of the art for multi-party fair exchange protocols and provides insight details regarding multi-party applications for buying physical products. The authors tackle the fairness problem in e-commerce protocols for buying physical products in scenarios involving complex… Meer

€ 54,99

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Uwe Seebacher

Reengineering Corporate Communication

Gebonden EN29-07-20229783031038372

This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field… Meer

€ 90,99

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Hemant Merchant

The New Frontiers of International Business

Gebonden EN26-08-20229783031060021

This handbook takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). The chapters in part 1 briefly discuss the scholarly landscape in IB, identify new ways of advancing the current literature, and highlight some ways in which to… Meer

€ 60,99

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Patrick Siegfried

Digitalisation in Mobility Service Industry

Gebonden EN22-07-20229783031071508

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation… Meer

€ 90,99

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Bruce Kilpatrick Pierre Kobel Pranvera Këllezi

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Gebonden EN08-12-20229783031074219

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data… Meer

€ 276,99

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