In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Meer
Drive marketing ROI with an investor′s mindset and a proven toolkit
Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. Meer
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. Meer
How to use powerful tools to engage customers with your brand
Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Meer
Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Meer
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. Meer
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer
Attract and retain affluent customers and clients
Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Meer
A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom–line profits
In order for your business to survive, you must convert anonymous traffic into sales. Meer
Sales coaching tools and strategies to help you sell more
Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. Meer
A practical guide for inexperienced marketers who have to develop a marketing strategy
With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Meer
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? Meer
Connecting with Clients will help you evaluate your client relationships and diagnose issues, understand, relate to and communicate with your clients, and get the best from your clients so that they get the best from you. Meer
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. Meer
The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web
101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Meer
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. Meer
Youth is no longer an age
it′s a commodity
YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer
The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the biggest communications revolution in human history. Meer
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