Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 31 van 12.439 resultaten
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Gebonden EN9780857937964
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Gebonden EN23-12-20229781032341941
This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property… Meer
€ 214,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-02-20239781032370774
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics… Meer
€ 214,60
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Gebonden EN22-08-20239781032412399
Winner of the AOM SiM 2024 Best Management Book Award Power and Corporate Responsibility explores the concept of corporate responsibility and offers a systematic discussion by referring to the following dimensions: understanding responsibility, taking responsibility, governing responsibility… Meer
€ 100,48
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Gebonden EN22-12-20239781032425856
Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners… Meer
€ 252,65
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Gebonden EN01-11-20239781032463933
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process… Meer
€ 308,26
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Gebonden EN20-06-20239781032505428
The concept of Creating Shared Value (CSV) – creating 'economic' value in a way that also creates value for the whole of society – has risen in prominence as a corporate policy and a strategy in recent years, mainly for third sector or development organisations… Meer
€ 100,48
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Gebonden EN11-12-20249781032582344
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry… Meer
€ 252,65
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Gebonden EN29-08-20249781032599861
Non-profit Governance offers 12 perspectives and analytical frameworks to facilitate the development of governance in non-profit organisations (NPOs). In this sector, governance is all the more important because it is often voluntary… Meer
€ 258,83
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Gebonden EN30-08-20249781032611457
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now… Meer
€ 252,65
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Gebonden EN21-10-20249781032832975
How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists, this book illustrates how money and… Meer
€ 252,65
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Paperback EN24-06-20249781032837390
Politicians and regulators do not run businesses. Bribery and Corruption is for managers who do. It will help you transform uncertainties and problems created via legislation and regulations (such as The UK Bribery Act, The Proceeds of Crime Act, The Foreign Corrupt Practices Act, Sarbanes-Oxley)… Meer
€ 63,90
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Paperback EN24-06-20249781032837710
Christina Schwabenland's book is based on extensive research into stories told by people working in voluntary organizations in the UK and in India. With a view to social change, the author employs hermeneutic methods to explore how stories create and sustain meaning and how storytelling contributes… Meer
€ 63,90
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Paperback EN24-06-20249781032837789
Executives are under enormous pressure to meet stakeholder expectations regarding the prevention of fraud and corruption. However, the drive to demonstrate that they are complying with legislative requirements and high principles has, in many cases, overshadowed the need to deal with the problem… Meer
€ 63,90
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Paperback EN24-06-20249781032837901
A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs… Meer
€ 63,90
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Paperback EN24-06-20249781032838076
The current economic situation has highlighted deficiencies in corporate governance while also showing the importance of stakeholder relations. It has also raised the profile of the debates regarding corporate social responsibility and shown the inter-relationship with governance… Meer
€ 63,90
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Paperback EN24-06-20249781032838595
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book… Meer
€ 58,05
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Gebonden EN20-08-20249781032842103
This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators, including synchronising video with voice/dialogue in advertisements… Meer
€ 252,65
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Paperback EN21-10-20249781032871899
How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists, this book illustrates how money and… Meer
€ 60,97
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-07-20259781032892436
The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems… Meer
€ 123,89
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