Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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44,95
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Street smart sales

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 35 van 12.600 resultaten
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Paperback EN16-12-20059780071462075
The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell… Meer
€ 37,56
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-11-20129780071801652
Silver Winner--Tops Sales World's Best Sales and Marketing Book Revealed: the winning blueprint for making deals like The Oracle of Omaha Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker… Meer
€ 44,88
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Paperback EN16-03-20149780071805124
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Your SOURCE for supply chain management fundamentals Optimize your understanding of the essential supply chain… Meer
€ 39,03
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Gebonden EN02-11-20169780081019061
Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital markets and help local/global investors benefit from this economic opportunity… Meer
€ 139,–
Levertijd ± 9 werkdagen
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Paperback EN31-05-20019780198782537
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the… Meer
€ 125,35
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Paperback EN16-02-20129780199566501
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and… Meer
€ 91,72
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Gebonden EN10-07-20089780199228010
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders… Meer
€ 36,10
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Paperback EN15-09-20059780199285563
The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both… Meer
€ 65,36
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Paperback EN26-04-20249780323912273
**2025 PROSE Award Finalist in Media and Cultural Studies** Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global… Meer
€ 158,20
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Gebonden EN17-08-19949780333607305
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes… Meer
€ 183,99
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Gebonden EN02-07-19969780333662649
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded… Meer
€ 183,99
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Paperback EN18-02-20219780357516300
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with… Meer
€ 325,05
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Gebonden EN31-03-20209780367112400
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace… Meer
€ 252,65
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Gebonden EN27-11-20189780367135935
This comprehensive volume considers the corporate social responsibility (CSR) of tourism and hospitality firms towards stakeholders, exploring CSR in terms of broad stakeholder accountability by considering both the scope of reporting and the quality of stakeholder engagement… Meer
€ 258,83
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Gebonden EN30-04-20129780415507202
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a… Meer
€ 258,83
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Gebonden EN20-09-20139780415516495
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how… Meer
€ 258,83
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Gebonden EN07-12-20099780415567589
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no… Meer
€ 252,65
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Gebonden EN22-07-20109780415578042
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other… Meer
€ 282,82
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Gebonden EN06-12-20129780415623032
Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights… Meer
€ 153,15
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Paperback EN24-06-20139780415626972
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural… Meer
€ 101,94
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