Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Paperback EN23-05-20249780443184642
Computational Intelligence Techniques for Sustainable Supply Chain Management presents state-of-the-art computational intelligence techniques and applications for supply chain sustainability issues and logistic problems, filling the gap between general textbooks on sustainable supply chain… Meer
€ 187,–
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Paperback EN16-07-20269780443217975
Technology in Supply Chain Management and Logistics: Current Practice and Future Applications, Second Edition analyzes the implications of these technologies in a variety of supply chain settings, including block chain, Internet of Things (IoT), inventory optimization, and medical supply chain… Meer
€ 151,–
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Paperback EN09-07-20259780443338137
Technological Innovations and Industry 5.0: A Supply Chain Perspective provides a complete review of Industry 5.0, its guiding principles, and its possible effects on supply chains. Examining the difficulties and possibilities presented by the incorporation of cutting-edge technologies into supply… Meer
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Gebonden EN13-09-20029780444506917
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message… Meer
€ 265,–
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Gebonden EN26-11-19939780444889577
Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further… Meer
€ 69,69
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Gebonden EN28-09-20089780754645887
Historically, the study of corporate social responsibility (CSR) reporting has largely been within the context of Western economies. However, in the wake of highly publicized incidents such as Bhopal and the struggle of the Ogoni people in Nigeria, many large corporations now claim to be taking… Meer
€ 252,65
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Gebonden EN28-10-20089780754649076
A global transformation in food supply and consumption is placing our food security at risk. What changes need to be made to the ways we trade, process and purchase our food if everyone in the world is going to have enough wholesome food to eat?… Meer
€ 252,65
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Gebonden EN28-09-20099780754678496
Absolute poverty causes about one third of all human deaths, some 18 million annually, and blights billions of lives with hunger and disease. Developing universalizable norms aimed at tackling absolute poverty and the complex and multilayered problems associated with it, this book considers the… Meer
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Paperback EN21-12-20159780765644725
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula… Meer
€ 107,80
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Paperback EN09-09-20159780765645784
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency… Meer
€ 63,90
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Paperback EN16-05-20049780071430494
geen beschrijving beschikbaar
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Paperback EN16-05-20079780071486545
BUILD and manage a SALES FORCE that's worth sell-ebrating Understanding that a sales force is only as successful as its management is the first step to improving overall sales performance. The rest can be found inside this hands-on guide that shows, step-by-step, how to train and retain a team of… Meer
€ 41,95
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Gebonden EN16-04-20129780071791090
Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to… Meer
€ 47,81
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Paperback EN16-05-20139780071810081
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients… Meer
€ 27,32
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Gebonden EN16-08-20159780071850117
Successful strategies must have one key element to produce spectacular results for your business— originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn out processes drowning out fresh progress—which is why you need Creative Strategy Generation to help… Meer
€ 65,36
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Gebonden EN13-02-19929780198256946
The John Lewis Partnership has always placed its trust in an explicit set of business principles, emphasizing employee share-ownership, employee motivation, and profit-sharing. This study examines the success of these principles and the lessons to be learned from them for successful retailing… Meer
€ 59,51
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Gebonden EN19-11-19989780198774587
The Contracting Organization offers a clear and accessible guide to the theory and practice of contracting. Well supported by numerous case studies and examples, it is ideal for academics, students and practitioners wanting to understand `make or buy' decisions… Meer
€ 297,29
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Paperback EN16-03-20229780198789932
An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. Meer
€ 77,08
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Paperback EN31-05-20019780198782537
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the… Meer
€ 125,35
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Gebonden EN22-03-20189780198816225
The book is made up of a unique collection of contributions of leading scholars from different research areas to provide a systematic overview of the research on crowdsourcing, based on a clear definition of the concept, its difference for innovation, and its value for both private and public… Meer
€ 144,39
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