Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 71 van 12.283 resultaten
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Gebonden EN08-07-20219780367896287
Presenting the essentials of awakened leadership through 50 contemplative branches, this text is a revolutionary yet sensible leadership manual that takes the reader from self-reflection to interaction, touching on internal and external factors that influence business decision-making… Meer
€ 252,65
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Gebonden EN29-03-20059780387250038
Professor Folke 0lander celebrates his 70th birthday the 21st of July 2005. With this "Festschrift", Folke 01ander7s colleagues and collaborators over the years want to honour him and to express their appreciation of his life-long contribution to - search, especially research within the themes… Meer
€ 216,99
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Gebonden EN14-12-20019780387953595
The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new… Meer
€ 180,99
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Paperback EN01-01-19939780412415302
geen beschrijving beschikbaar
€ 60,99
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Paperback EN18-11-19829780415027816
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture… Meer
€ 62,44
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Gebonden EN24-03-19949780415076470
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of… Meer
€ 252,65
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Paperback EN26-12-19969780415152938
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product'… Meer
€ 71,22
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Gebonden EN18-12-19979780415156844
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer… Meer
€ 100,48
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Gebonden EN03-10-20029780415287432
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a… Meer
€ 252,65
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Paperback EN24-04-20039780415316200
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate… Meer
€ 93,16
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Gebonden EN30-09-20049780415339544
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models… Meer
€ 77,07
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Paperback EN30-10-20079780415354059
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood… Meer
€ 63,90
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Gebonden EN27-11-20129780415643368
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets… Meer
€ 252,65
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Paperback EN02-11-20129780415652001
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking… Meer
€ 75,61
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Paperback EN14-03-20139780415667333
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics… Meer
€ 85,85
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Gebonden EN05-07-20119780415669368
Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books… Meer
€ 252,65
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Gebonden EN01-03-20139780415818803
Transnational trade union action has expanded significantly over the last few decades and has taken a variety of shapes and trajectories. This book is concerned with understanding the spatial extension of trade union action, and in particular the development of new forms of collective mobilization… Meer
€ 252,65
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Paperback EN15-04-20139780415846899
Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books… Meer
€ 91,70
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Gebonden EN21-03-20139780415817868
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions… Meer
€ 252,65
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Gebonden EN22-11-20169780415834261
Market-Led Strategic Change , 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market… Meer
€ 344,84
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