Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Gebonden EN16-12-20149780415836005
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies… Meer
€ 276,06
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Gebonden EN25-06-20149780415826761
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established… Meer
€ 308,26
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Gebonden EN17-08-20139780415843850
This book provides insight into the potential for the market to protect and improve labour standards and working conditions in global apparel supply chains. It examines the possibilities and limitations of market approaches to securing social compliance in global manufacturing industries… Meer
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Paperback EN03-09-20139780415860895
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking… Meer
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Paperback EN20-01-20109780415873772
The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy… Meer
€ 69,75
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Gebonden EN21-10-20109780415875974
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking… Meer
€ 308,26
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Gebonden EN28-09-20109780566089107
Talk of a demographic time bomb is not new. The notion first entered public consciousness some time ago, but there is a lack of clarity about what such talk is really all about. Ageing populations are seen both as a threat and an opportunity… Meer
€ 252,65
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Gebonden EN28-04-20119780566092343
Every generation leaves both assets and liabilities to the next. Alert people can see we are going to leave our children and grandchildren with a nearly unsolvable test of energy supplies; waste polluting the air and water; and the appalling problem of a huge and uncontrollable explosion in world… Meer
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Paperback EN08-03-20019780750672382
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools… Meer
€ 75,99
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Gebonden EN28-04-20089780754671565
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of… Meer
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Gebonden EN10-04-20189780815370055
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established… Meer
€ 214,60
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Paperback EN29-10-20199780815370079
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established… Meer
€ 56,58
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Paperback EN10-09-20269781399830676
A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's… Meer
€ 16,82
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Paperback EN09-07-20269781399840651
How to harness customer demand to fuel your business growth Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground… Meer
€ 28,33
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Paperback EN23-07-20209781400217434
Everybody negotiates at various points every day, be it in life or business, and it’s important to get it right. Negotiating the Sweet Spot walks people of all skill and experience levels through simple and proven techniques that are sure to result in better outcomes for all parties and that uncover… Meer
€ 29,78
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Gebonden EN18-06-20269781400252770
Are you a sage on the stage---or a guide on the side? Good leaders are one. Great leaders are both. Meer
€ 35,54
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Gebonden EN06-11-20259781400253531
Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. Meer
€ 32,66
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Paperback EN28-03-20239781400336562
Top financial advisors agree: your ability to succeed depends on how well equipped you are to navigate any market condition. Uncover the thirteen universal lessons for success guaranteed to advance your career. Meer
€ 25,45
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Paperback EN26-02-20169781305867819
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this… Meer
€ 135,37
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Paperback EN07-08-20179781337282659
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E… Meer
€ 128,89
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