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Large corporations must become far more agile in implementing new products and new business models. The pace of technology change, the blurring of industry boundaries, and the agility and resources of startups in almost every industry segment demand it… Meer
Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social… Meer
This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel… Meer
This book is a collection of selected high-quality research papers presented at the 4th International Conference on Evidence-Based Management (ICEBM) 2023, held at Birla Institute of Technology & Science, Pilani, Rajasthan, India, during February 24–25, 2023… Meer
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed… Meer
Research shows that companies that employ data-driven decision-making are more productive, have a higher market value, and deliver higher returns for their shareholders. In this book, the reader will discover the history, theory, and practice of data-driven decision-making, learning how… Meer
The innovation economy is the driver for the development of the Fourth Industrial Revolution and consequently, there is a growing focus on innovation in general and technological innovation in particular… Meer
The innovation economy is the driver for the development of the Fourth Industrial Revolution and consequently, there is a growing focus on innovation in general and technological innovation in particular… Meer
Non-Fungible Tokens (NFTs) have blossomed into an area of immense cultural, investment, and academic interest, and this groundswell of fascination with non-fungible digital tokenization has been accompanied by a variety of attitudes towards their function, purpose, and potential… Meer
The Work of Management demonstrates how the concepts, models and tools of Systems Leadership can be applied, enabling you to become a more effective manager by improving your own work to create a more positive and effective organisation… Meer
Courage lies at the heart of leadership. Leaders need courage to make wise decisions, not self-interested ones. They need to be able to set aside their egos, to feel vulnerable, to face challenges, yet remain principled and hold the course… Meer
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies… Meer
Marc Wilson is not giving up. He is determined to turn around the struggling family company and keep it, despite his father’s decision to sell. The problem is that they are late on more and more projects and their customers won’t tolerate it anymore… Meer
Human enhancement (HE) is considered one of the most profoundly impactful effects of the Fourth Industrial Revolution. This book presents the definition, theory, scope, and main challenges of HE from a health policy and healthcare systems perspective… Meer
This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social… Meer
Part leadership book, part business book and 100% true, this is like hearing a wise, honest, and humorous mentor finally tell you about the world of business as it is and how to find your place in it… Meer
The global economy has experienced many challenges in recent times, particularly in the shadow of the COVID-19 pandemic, such as dwindling demand, supply chain disruptions, declining growth rates, further pandemic waves, and increasing poverty and inequality to name but a few… Meer
Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices… Meer
This book provides an in-depth explanation of public pension plan management and the decision-making processes surrounding pension policies within state and local governments in the United States. It addresses the intricate balance between securing retirement benefits for public employees and… Meer
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This work begins by examining the rise of digital business and the disruption it caused within traditional industries… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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