Leidinggevenden leren in dit boek om wendbaar te navigeren in complexe en ambigue situaties, zodat ze prettiger en meer ontspannen hun werk kunnen doen.
Management Decision-Making provides a launching pad for readers to explore the multi-faceted world of decision-making. The major emphasis is within the business world where the complex interactions of business systems mix with the often individualistic and interpersonal factors governing decision-making processes. Meer
A member of the AWL OD Series! This book is about the use of data as a tool for organizational change. It attempts to bring together some of what we know from experience and research and to translate that knowledge into useful insights for those people who are thinking about using data- based methods in organizations. Meer
Over the past three decades the Professional Service Firm (PSF) sector has emerged as one of the most rapidly growing, profitable, and significant in the global economy. Meer
How did Japan fall from challenger to US hegemonic leadership in the high tech industries in the 1980s, to stumbling giant by the turn of the century? Meer
The relationship in information technology (IT) outsourcing determines the difference between a successful, a less successful, and a failing outsourcing deal. Meer
The last ten years have been a period of extraordinary change for law firms. The rapid growth of corporate law firms and the emergence of global mega-firms such as Clifford Chance, Linklaters, and Freshfields, have strained the traditional partnership model of management. Meer
The theory of symbolic management reveals a pervasive pattern of 'symbolic decoupling' - a separation between appearances and reality - at every level of the governance system. Meer
The emergence of a new type of threat to computer security - the computer virus - has attracted much attention from the media, researchers, and entrepreneurs. Meer
Japanese corporate governance and managerial practice is at a critical juncture. At the start of the decade pressures mounted for Japan to move to a shareholder-value driven, 'Anglo-American' system of corporate governance. Meer
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. Meer
As a topic, organization design is poorly understood. While it is featured in most management books as a chapter dedicated to organizational structures, it is unclear whether organization design is a one-off event or an ongoing process. Meer
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan:
Testing and Research
Analytical Techniques
Customer Acquisition
Understanding Buying
Building a Customer Database
Customer Loyalty
Communications Strategy
Communications Briefing
Direct Marketing Agencies
Budgeting
Media Planning
Electronic Channels
Print, Production, and Fulfilment
The Future of Direct Marketing
The text offers a rich blend of theory and examples from professional practice. Meer
Over the past three decades the Professional Service Firm (PSF) sector has emerged as one of the most rapidly growing, profitable, and significant in the global economy. Meer
Important changes are taking place in the landscape of science, technology and industry. Policy makers and managers alike have been forced to develop new ways of thinking and acting to make the best of opportunities offered by technological change. Meer
Strategic Project Organizing takes a unique approach to project management that places emphasis on the strategic and organizational aspects of projects and their leadership. Meer
We all know that American business needs fixing, and there is no shortage of prescriptions: imitate the Japanese, or follow the example of successful firms, or practice right-sizing. Meer
This book examines influential ideas within Management Information Systems (MIS). Leading international contributors summarize key topics and explore a variety of issues currently being discussed in the field. Meer
While many contemporary approaches focus on leadership as the explanatory variable, A Cartography of Resistance expands the approach to include management and command of resistance movements - and of their opponents. Meer
In this indispensable book, a widely experienced business consultant provides a complete set of analytical tools essential to successful trouble-shooting, effective planning, and making better decisions faster, more confidently, and more often. Meer
This book examines influential ideas within Management Information Systems (MIS). Leading international contributors summarize key topics and explore a variety of issues currently being discussed in the field. Meer