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Rubriek: Marketing

paperback Engels20169783319378725 27-8-2016
This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video platform—with emphasis on the strategies and building blocks for deployment and advancement.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319384788 24-9-2016
​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319385754 24-9-2016
​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20159783319057644 5-5-2015
This book focuses on supply chain management in emerging markets. The authors present issues relating to supply chain development covering countries such as Brazil, China, the Czech Republic, Russia, Indonesia, Malaysia, Nepal, Turkey, Egypt and South Africa and focuses on the challenges faced when the supply chain is designed and maintained.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 47,97
(MB) CB:0/0 MB:0 BS:99
paperback Engels20169783319373270 22-10-2016
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20249783031572333 22-5-2024
This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations?  Meer
€ 49,79
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20239783031215452 12-3-2023
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism.  Meer
€ 55,89
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031234088 4-4-2023
Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience.  Meer
€ 80,29
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229783031145742 24-9-2022
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20239783031393587 8-9-2023
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability.  Meer
€ 144,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031129643 7-10-2023
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20189783110526141 22-10-2018
€ 52,24
(MB) CB:0/0 MB:0 BS:99
gebonden Engels20229783031130960 7-10-2022
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20239783031139123 6-1-2023
This timely book collects the latest research on digital transformations unfolding in agriculture across the globe, with a special focus on Russia and the member countries of the Commonwealth of Independent States.  Meer
€ 204,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229783031065804 28-5-2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031065835 28-5-2023
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20239783031328930 20-5-2023
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.  Meer
€ 192,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20249783031596360 22-6-2024
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.  Meer
€ 43,69
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229783031072925 6-10-2022
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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