Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Paperback Engels20229780367556419 26-9-2022
Soft Skills are the common language of empathy, collaboration, team building, resilience and agility transforming organizations. Human and social challenges cannot be solved only with hard skills.  Meer
€ 88,61
Levertijd ongeveer 16 werkdagen
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Paperback Engels20229780367557058 18-4-2022
Social entrepreneurship and impact investing contribute to a more inclusive capitalism and bring innovative solutions to global challenges, such as fighting poverty and protecting planet earth. This book offers practical advice on how to best integrate entrepreneurship and capital for impact and…  Meer
€ 52,35
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Paperback Engels20229780367557850 29-4-2022
This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field. Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a…  Meer
€ 52,35
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Paperback Engels20229780367524630 29-4-2022
The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary…  Meer
€ 78,04
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Paperback Engels20239780367524753 31-5-2023
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market…  Meer
€ 38,76
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Gebonden Engels20209780367528096 26-11-2020
This book explores the role of accounting and reporting practices, such as corporate and integrated reports, as organizations attempt to represent sustainability. By relying upon the case of a large international oil and gas company and its recent development of integrated reporting, this book…  Meer
€ 260,85
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Paperback Engels20239780367529185 31-5-2023
Corporate Social Responsibility in the Arctic considers the new trends and frontiers of Corporate Social Responsibility (CSR) studies that are shaping the future of global business strategy and ethics…  Meer
€ 72,-
Levertijd ongeveer 16 werkdagen
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Paperback Engels20229780367532864 1-8-2022
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it…  Meer
€ 38,76
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Paperback Engels20229780367532970 29-4-2022
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject…  Meer
€ 75,02
Levertijd ongeveer 16 werkdagen
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€ 41,08
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20209780367000349 29-12-2020
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world…  Meer
€ 260,85
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Gebonden Engels20209780367172572 28-5-2020
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.  Meer
€ 220,77
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20209780367172695 26-11-2020
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research…  Meer
€ 260,85
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Gebonden Engels20209780367179373 31-12-2020
This book takes the central issues facing board members today and applies the giving voice to values framework while also providing insights from practicing board members who have faced these issues. It covers such topics as strategic planning and monitoring, director independence, privacy and cyber…  Meer
€ 235,18
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Gebonden Engels20209780367192785 26-6-2020
BRI and International Cooperation in Industrial Capacity: Country Cooperation Guide provides research reports on international production capacity and equipment-manufacturing cooperation of major countries, offering a better understanding of the destination country’s information and its market…  Meer
€ 260,85
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Gebonden Engels20199780367196295 17-10-2019
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well…  Meer
€ 260,85
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Gebonden Engels20209780367197612 27-11-2020
How do universities tackle wicked sustainability challenges faced by society? The Wicked Learning Workbook is a toolkit for setting up and running an interdisciplinary master-level course in the context of real-world problems such as food waste and loss…  Meer
€ 260,85
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Paperback Engels20209780367200428 29-12-2020
This book presents practical advice to law students and those entering and now working in the legal profession that will help them to reconcile who they are as a person with the demands and opportunities of a legal career…  Meer
€ 58,40
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Gebonden Engels20219780367201470 18-5-2021
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context…  Meer
€ 103,72
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Paperback Engels20199780367451455 2-12-2019
This book tells how to develop a successful factory information system to manage and control computer integrated manufacturing (CIM)operations. It is directed and dedicated to those people who are involved in the preservation and enhancement of historical manufacturing strength.  Meer
€ 106,75
Levertijd ongeveer 16 werkdagen
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