Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Eduard van Brakel
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Steven Van Belleghem
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-21%
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-50%
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-23%
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Charlotte Meindersma
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€ 25,-
-49%
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Reserveer nu

Eric de Haan
€ 24,99
Verwacht op 24-09-2026
Janneke van Meenen
€ 22,50
Nog niet verschenen
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€ 32,99
Verwacht op 30-09-2026
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€ 18,50
€ 22,50
-18%
Verwacht op 24-11-2026

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Rubriek: Marketing

Gebonden Engels20239781032022130 27-4-2023
explores the challenges and opportunities at the intersection of the global mining sector and local communities contributes towards the development of practical wisdom, collective understanding, common sense, and prudence required for the mining sector and community partners to realize the economic…  Meer
€ 175,66
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20249781032027326 27-5-2024
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.  Meer
€ 76,67
Levertijd ongeveer 16 werkdagen
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Paperback Engels20219781032030296 17-12-2021
• The most comprehensive book looking at the Principles for Responsible Management Education, its background and future directions. • Exclusively presents the achievements and workings of a global movement among management schools towards achieving the ambitions of the SDGs, and more generally…  Meer
€ 84,80
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20219781032048116 30-11-2021
Supporting employee entrepreneurship is among major challenges contemporary organizations face. Many facets of corporate entrepreneurship are investigated, and the body of knowledge in the field is growing rapidly; nevertheless, there are still knowledge and research gaps to be filled…  Meer
€ 190,22
Levertijd ongeveer 11 werkdagen
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Paperback Engels20219781032057446 21-10-2021
• The first book to coach leaders through a combination of practical business communications tips and an overview of the wider operating landscape, and the importance of this combination to building authentic leadership • Written specifically for those in, or aspiring to, the C-suite, by an author…  Meer
€ 52,13
Levertijd ongeveer 11 werkdagen
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Paperback Engels20239781032059679 20-4-2023
• The 4th edition features new and updated case studies, and addresses new topics such as climate change, inequality and diversity, poverty, and the COVID-19 pandemic. • New pedagogical features include discussion questions at the end of chapters and case studies…  Meer
€ 64,91
Levertijd ongeveer 11 werkdagen
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Paperback Engels20219781032059952 13-10-2021
• A perfect guide for marketing and sustainable procurement and supply chain professionals in large companies, local authorities and governments and NGOs globally. • Can be used as a supplementary text on postgraduate and advanced undergraduate courses aimed at responsible marketing and procurement…  Meer
€ 46,44
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20219781032062020 11-10-2021
• Many books have been written on corporate governance, but this is the first to capture a practical set of questions that can be applied in a Board setting. • With contributions from some of the leading experts in corporate governance, including Mark Moody Stuart, Bob Garratt…  Meer
€ 185,67
Levertijd ongeveer 11 werkdagen
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Paperback Engels20219781032067315 11-10-2021
• The first book to profile social enterprises in Asia specifically. • Provides the honest stories of the ups and downs of setting up and running ten social enterprises in Asia. • Edited by two leading experts in the field.  Meer
€ 53,55
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20219781032072333 28-9-2021
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism…  Meer
€ 212,05
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Paperback Engels20219781032082844 2-8-2021
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe…  Meer
€ 57,75
Levertijd ongeveer 11 werkdagen
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Paperback Engels20219781032084633 30-6-2021
This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and…  Meer
€ 56,39
Levertijd ongeveer 11 werkdagen
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Paperback Engels20219781032087917 30-6-2021
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well…  Meer
€ 59,21
Levertijd ongeveer 11 werkdagen
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Paperback Engels20219781032089324 30-6-2021
The Routledge Companion to Arts management contains perspectives from international scholars, educators and practitioners sharing opinions, exploring important questions, and raising concerns about the field…  Meer
€ 92,68
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Paperback Engels20219781032091938 30-6-2021
The Future of Auditing provides a concise overview of the function of auditing and the future challenges it faces, underpinned with suggestions for future research. It evaluates the key challenges facing the profession, such as quality, competition, and governance, as well as highlighting the…  Meer
€ 28,64
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20229781032102634 21-12-2022
An accessible, unintimidating introduction to the focus group research project. For students in research methods or market research courses within mass media, communication studies, marketing, advertising, and public relations programs.  Meer
€ 171,47
Levertijd ongeveer 11 werkdagen
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Paperback Engels20219781032126531 24-12-2021
• for millenials and novice investors who wish to understand more of social impact investing and the book provides an easy to follow framework through the Australian case study • fills a market gap as the book looks at how policy making plays a crucial role in the development of impact investing…  Meer
€ 52,13
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032130729 9-10-2024
Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.  Meer
€ 67,59
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20229781032146393 31-8-2022
Machine Learning, Cyber Security, and Blockchain in Smart Environment: Application and Challenges provides far-reaching insights into the recent techniques forming the backbone of smart environments, and addresses the vulnerabilities that give rise to the challenges in real-word implementation…  Meer
€ 185,67
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032149769 11-3-2024
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual…  Meer
€ 72,13
Levertijd ongeveer 16 werkdagen
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