Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Ever get the feeling you are being watched? The thieves that steal identities are using cutting-edge, high-tech tools that can take one fact from a social media site, another from an online travel survey, a third from a purchase made via the internet and even access highly confidential medical… Meer
Ed Rosenthal's Cannabis Grower's Handbook is the definitive guide for all cultivators - from first-time home growers to experienced large-scale commercial cannabis operators. It breaks down the fundamentals of marijuana cultivation and demonstrates their practical applications in gardens of any… Meer
Si usted quiere descubrir cómo crear una percepción fuerte y positiva sobre su negocio o causa, entonces debe seguir leyendo... En un mercado dominado por los conglomerados, donde la competencia entre las pequeñas empresas está en su apogeo… Meer
Are you confused about what kind of marketing strategy you should invest in? Do you also have a limited marketing budget and want to spend it wisely? If answers to the above questions are YES , I have found a really wise way to spend your limited marketing budget and, in return, gain a really… Meer
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that… Meer
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers… Meer
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel?… Meer
This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania… Meer
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world… Meer
This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, consumer behaviors are at the core of consumption associated with the textile industry… Meer
This book constitutes the refereed proceedings of the 27th International Conference on Enterprise Design, Operations, and Computing, EDOC 2023, held in Groningen, The Netherlands, during October 30–November 3, 2023… Meer
In diesem Buch wird ein interdisziplinärer Ansatz für die Welt des Konsums gewählt, der verschiedene Themen abdeckt und soziologische, wirtschaftliche und marketingbezogene Aspekte einbezieht. Der Begriff "Konsum" ist vage, und selbst in den akademischen Disziplinen wird der Begriff auf… Meer
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom… Meer
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical… Meer
The three-volume book set LNAI 14734, 14735, and 14736 constitutes the refereed proceedings of 5th International Conference on Artificial Intelligence in HCI, AI-HCI 2024, held as part of the 26th International Conference, HCI International 2024, which took place in Washington, DC, USA, during June… Meer
This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned with academia represented by Professor Lidia Andrades, who has brought together recognized international… Meer
This proceedings, HCI-CPT 2024, constitutes the refereed proceedings of the 6th International Conference on Cybersecurity, Privacy and Trust, held as Part of the 26th International Conference, HCI International 2024, which took place from June 29 - July 4, 2024 in Washington DC, USA… Meer
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom… Meer
This book is a concise guide on using generative artificial intelligence to drive digital business management and transformation. It is divided into three parts. The first part, "How to Work with AI and Generate Success in Business," outlines the core concepts of artificial intelligence and prompt… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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