Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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€ 24,99
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Van fillercontent naar killercontent
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€ 20,–
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TOP 5 Marketing

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1
De strategische noodzaak van de derde ring
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De strategische noodzaak van de derde ring
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Van SEO naar GEO
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Sterk digitaal merk
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Tips van de redactie

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Reserveer nu

Online marketing is stuk
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DE COUNTDOWN - Handboek voor een sterk belscript
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Nog niet verschenen
Daar trap ik niet in
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€ 22,50
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Basisboek Customer Journey
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN16-12-20169789811029745
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics… Meer
€ 240,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-06-20179789811041891
This book discusses the interactions between societies and examines how people behave in the cyber world. It highlights the effects of the Internet on individuals’ psychological well-being, the formation and maintenance of personal relationships, group memberships, social identity, the workplace… Meer
€ 120,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN14-06-20179789811044410
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for… Meer
€ 96,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN07-06-20179789811046599
This book undertakes two main tasks. First, it provides an overview of Sino-Mexican trade and economic relations since the normalization of diplomatic relations in the 1980s. Second, it presents a re-evaluation of Mexico’s trade policies with China, from the import substitution industrialization… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Gebonden EN11-09-20189789811077234
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest… Meer
€ 72,99
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Gebonden EN04-04-20189789811079825
The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises. Applying statistical methods and up-to-date data analysis, it examines every aspect of the investment environment in China… Meer
€ 168,99
Levertijd ± 9 werkdagen
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Gebonden EN28-05-20199789811080180
This book is about promising collaborative avenues for connecting Finland and India with value propositions for enterprises, consumers and investors worldwide. The book covers institutional and cultural differences and explains the logic of business systems, entry modes, and managerial styles in… Meer
€ 43,69
Levertijd ± 9 werkdagen
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Gebonden EN28-05-20189789811086144
This volume examines important topical issues in normative trade theory and welfare economics. In particular, it seeks to investigate how far the potential gainfulness of international trade can be extended in an increasingly globalized world… Meer
€ 144,99
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Gebonden EN27-09-20189789811087967
This book highlights the emerging field of intelligent computing and developing smart systems. It includes chapters discussing the outcome of challenging research related to distributed computing, smart machines and their security related research, and also covers next-generation communication… Meer
€ 180,99
Levertijd ± 9 werkdagen
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Gebonden EN23-08-20189789811089916
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping… Meer
€ 122,99
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Paperback EN22-04-20189789811092398
Gathering contributions by leading social development scholars, this report offers a comprehensive description of the national development of cultural consumption in China. By comparing the annual growth of cultural consumption, GDP growth, per-capita income growth and savings growth, the authors… Meer
€ 120,99
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Paperback EN30-04-20189789811095573
This book addresses injury and causation issues in the context of antidumping, countervailing duty (CVD) and safeguard investigations that are covered under the WTO. The book traces the origin and the negotiating history of injury and causation in trade remedy instruments and examines how this… Meer
€ 192,99
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Paperback EN03-04-20009781861976055
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term… Meer
€ 16,75
Levertijd ± 11 werkdagen
Paperback EN10-06-20159781910158227
* User friendly, practical and informative - written by industry experts; * Provides a clear toolkit and action plan for those looking to make the leap into ownership - from getting the finance in place to successfully marketing and staffing the business;* Case study examples with practical advice… Meer
€ 59,21
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN08-04-20149781940745909
geen beschrijving beschikbaar
€ 24,99
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-03-20219781953349644
geen beschrijving beschikbaar
€ 41,78
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN22-07-20219781950647927
Do This Right and They Will Pay You to be a Fun, Weird, and Crazy Creative If you would like to double your sales with recession-proof creative development techniques, then here's how Disney, Apple, and the greatest advertising agencies in the world did it for decades… Meer
€ 38,88
Levertijd ± 11 werkdagen
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Gebonden ES9781954029132
Si usted quiere descubrir cómo crear una percepción fuerte y positiva sobre su negocio o causa, entonces debe seguir leyendo... En un mercado dominado por los conglomerados, donde la competencia entre las pequeñas empresas está en su apogeo… Meer
€ 36,81
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Paperback EN22-12-20189783030065294
This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melchior offers a timely assessment of key issues relating to FTAs… Meer
€ 98,59
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN21-12-20189783030066192
This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors… Meer
€ 144,99
Levertijd ± 9 werkdagen
Gratis verzonden

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