Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN10-04-20159781138880368
Few events have posed as many challenges for retirement and retirement policy as the crisis of the late 2000s. At the end of the last decade, the United States experienced the Great Recession—a combination of unprecedented wealth losses and historically high unemployment increases that marked the… Meer
€ 54,90
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Paperback EN10-04-20159781138880733
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions… Meer
€ 91,32
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Paperback EN27-04-20159781138883543
Since the post World War Two boom in private automobile ownership, Drive Tourism has transformed the tourism landscape by facilitating dispersal and the growth of attractions and tourism related infrastructure beyond the zones that had previously emerged around seaports and railway terminals… Meer
€ 75,29
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Gebonden EN11-02-20169781138890855
This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts… Meer
€ 314,50
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Gebonden EN02-10-20189780815375791
This book provides comprehensive and advanced analysis of the characteristics of social entrepreneurship in Europe. It offers innovative, up-todate research on the ecosystems of social entrepreneurship, the behavior of social entrepreneurs, their ability to produce social innovation, social capital… Meer
€ 257,76
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Paperback EN01-06-20189780815376880
The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences . While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your… Meer
€ 82,58
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Gebonden EN04-12-20189780815380009
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance… Meer
€ 306,98
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Gebonden EN02-12-20199780815380405
There is an urgent need to understand how private and public organisations can play a role in promoting human values such as fairness, dignity, respect and care. Globalisation, technological advance and climate change are changing work, organisations and systems in ways which foster inequality… Meer
€ 251,60
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Gebonden EN29-03-20189780815381334
In September 2015, at the United Nations, world leaders agreed on seventeen Sustainable Development Goals or SDGs. This book extrapolates the SDGs into the idea of a purposeful world. In this context, the purpose for humanity is to thrive sustainably alongside other life forms and to consciously… Meer
€ 251,60
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Paperback EN14-11-20179780815383994
Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic… Meer
€ 85,49
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Gebonden EN19-07-20189780815385424
How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development… Meer
€ 251,60
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Paperback EN03-01-20189780815386452
This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels… Meer
€ 82,58
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Gebonden EN27-09-20199780815386513
This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being… Meer
€ 251,60
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Gebonden EN29-11-20179780815389637
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the… Meer
€ 251,60
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Paperback EN17-12-20189780815390930
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance… Meer
€ 92,78
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Gebonden EN25-06-20199780815396352
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic… Meer
€ 251,60
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Paperback EN06-04-20239781009243964
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences?… Meer
€ 98,81
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Paperback EN04-12-20259781009561822
Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world… Meer
€ 55,34
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Paperback EN02-11-20209780955886027
geen beschrijving beschikbaar
€ 20,39
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Gebonden EN07-11-20239780971946897
Global sales authority Jeffrey Gitomer’s bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods, strategies and techniques that really work — every day, in today’s real-world selling situations… Meer
€ 35,38
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