Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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GEO, the new SEO
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Alles over het succesvol vinden en binden van klanten
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Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

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Verwacht 14-11-2026
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29,99
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When digital becomes human
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Schrijven voor het brein
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34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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2
Van SEO naar GEO
Martin van Kranenburg
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€ 27,50
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Sterk digitaal merk
Ingmar de Lange
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Strategische marketingplanning
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Tips van de redactie

De Offertebijbel
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Boost je business met een boek
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Reserveer nu

Online marketing is stuk
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DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
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Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN06-07-20169781138685314
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-03-20179781138689046
This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users’ needs in developing countries in key areas, such as agriculture and education. The authors discuss how this framework can be utilized by businesses, governments, and consumers to… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-01-20179781138702127
Within corporate governance the accountability of the board of directors is identified as a major issue by governments, international bodies, professional associations and academic literature. Boards are given significant power in companies, and as a consequence it is argued that they should be… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-07-20179781138732537
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-08-20149781138790834
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan. Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN02-05-20179781138927933
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses… Meer
€ 86,95
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN05-12-20169781138940529
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to… Meer
€ 119,01
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN26-11-20159781138971387
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated… Meer
€ 75,29
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN26-11-20159781138972650
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an… Meer
€ 75,29
Levertijd ± 11 werkdagen
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Paperback EN30-09-20219781138988750
Explore the multifaceted steps needed for a successful reengineering process!With The Aftermath of Reengineering: Downsizing and Corporate Performance, you will explore the effectiveness of business organizations after they have significantly changed how they do business… Meer
€ 57,81
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-10-20169781138992061
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies… Meer
€ 82,58
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN26-06-20239781266143090
Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and… Meer
€ 89,48
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN09-08-20139781292021676
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. Meer
€ 104,17
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN01-01-19819781349054770
geen beschrijving beschikbaar
€ 183,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN28-11-20069781349279791
This unique collection of papers, from authors whose experience and nationalities are themselves diverse, captures intellectual and personal reflections on diversity. The authors offer unique perspectives into diversity on an individual level, as well as the experiential challenges of implementing… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN01-01-20129781349324132
This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN01-01-20129781349327416
Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Paperback EN16-04-20139781349334001
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN30-11-20119781349335244
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN03-05-20079781349356577
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products… Meer
€ 68,09
Levertijd ± 9 werkdagen
Gratis verzonden

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