Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
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-16%
Verwacht 14-11-2026
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€ 23,95
29,99
-21%
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When digital becomes human
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-24%
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Schrijven voor het brein
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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4
Sales, Oprecht & ontspannen
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5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Schakel - Leiderschap in marketing
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€ 24,95
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Marketing Top Models
Frederik Picard
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Reserveer nu

Online marketing is stuk
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DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN27-06-20259781041041436
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. The 2022 midterm congressional elections were full of surprises… Meer
€ 257,76
Levertijd ± 11 werkdagen
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Paperback EN02-10-20259781041047780
There is growing interest in the port economy in all its facets from the business world, political decision-making and scientific research. In a constantly evolving port environment, pertinent questions arise every day, concerning aspects of financing infrastructure and operations, competitiveness… Meer
€ 87,93
Levertijd ± 11 werkdagen
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Gebonden EN27-06-20259781041048886
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect… Meer
€ 257,76
Levertijd ± 11 werkdagen
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Gebonden EN01-06-20259781041062455
Originally published in 1962, this book was a study of British agricultural policy since the Second World War – during a period which saw the adoption of a comprehensive system of agricultural support which stood in marked contrast to the free trade policy adhered to previously… Meer
€ 131,40
Levertijd ± 16 werkdagen
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Paperback EN10-08-20269781041062462
Originally published in 1962, this book was a study of British agricultural policy since the Second World War – during a period which saw the adoption of a comprehensive system of agricultural support which stood in marked contrast to the free trade policy adhered to previously… Meer
€ 50,67
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN16-12-20259781041014867
Artificial Intelligence and Machine Learning in Cybersecurity: A Comprehensive Guide to Improving Cybersecurity Protocol is a comprehensive exploration of the intersection between cutting-edge technology and cybersecurity practices… Meer
€ 213,71
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Paperback EN16-12-20259781041022862
This book discusses the value of "how" versus "what." Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster. Meer
€ 69,30
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Gebonden EN16-12-20259781041022879
This book discusses the value of "how" versus "what." Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster. Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN26-10-20259781041026020
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis… Meer
€ 268,03
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Paperback EN06-09-20269781041072003
This book brings together first hand accounts from advocates campaigning for farmed animals across the world. The farmed animal welfare movement is an intricate ecosystem built around many complementary theories of change, but, while the day-to-day approaches differ, the relentless drive to advocate… Meer
€ 50,67
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Paperback EN14-10-20269781041073376
Drawing on insights from Lean practitioners, faculty, and researchers worldwide, and using the COVID-19 pandemic as a key example, this book explores the challenges and opportunities that arise in higher education during times of crisis… Meer
€ 56,35
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Paperback EN12-12-20259781041077909
In Smart Parts Pricing , pricing expert Dan Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after sales prices. It uncovers all the key aspects of monetization: price strategy, price setting, price implementation, price… Meer
€ 63,09
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Gebonden EN13-05-20269781041088752
This book presents the proceedings of the International Conference on Business, Management, Economics, and Information Systems (ICBMEIS 2025), held at City University of New York (CUNY). It brings together high-quality research to advance sustainable business practices and build resilient economic… Meer
€ 268,03
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Paperback EN14-04-20269781041127680
The Green Shift is unfolding. It is no longer a projection but a reality, unlocking a wealth of investment and business opportunities. In the face of environmental crisis, businesses, governments, and financial institutions must work together to drive the transition to sustainability. Meer
€ 73,96
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Paperback EN27-05-20269781041130246
This book helps sales professionals, support teams, process improvement experts, and internal consultants to reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies, such as Artificial… Meer
€ 67,75
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Paperback EN13-07-20269781041132363
Unmasking Safety’s Myth of Individualism identifies a critical gap in current safety thinking: safety is not solely an individual responsibility but a social outcome that entails collective action and thinking… Meer
€ 63,09
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Gebonden EN28-12-20259781041132677
This book addresses marginalization as a form of disempowerment - social, economic, and political exclusion that prevents people from realizing their potential. The book aims to understand both the transformative actions SBHs undertake and the contexts in which these actions occur. Meer
€ 268,03
Levertijd ± 16 werkdagen
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Gebonden EN30-10-20269781041133933
In a world of increasing complexity and disruption, many change efforts stall or have only surface impact, as they 'bypass' or overlook the deeper patterns holding systems back. These patterns often stem from the unresolved past… Meer
€ 213,71
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Paperback EN21-01-20269781041161653
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensable in our increasingly automated, AI-driven world. Meer
€ 55,33
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Gebonden EN03-04-20149781138015494
Ethical leadership has come to the forefront of management thought in the twenty-first century in the wake of breaches of judgement and integrity that have plagued international markets. This volume assembles an international cadre of management scholars to explore questions surrounding ethical… Meer
€ 156,24
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