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Pagina 164 van 15.467 resultaten

Rubriek: Marketing

Rudolf Beger

Present-Day Corporate Communication

Paperback EN03-07-20189789811304019

This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors… Meer

€ 48,99

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Frank M. Go Guojun Zeng Henk J. de Vries

Restaurant Chains in China

Gebonden EN23-10-20189789811309854

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be… Meer

€ 110,79

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Arijit Sikdar Vijay Pereira

Business and Management Practices in South Asia

Gebonden EN14-09-20189789811313981

This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia. This region is a wide agglomeration of very different countries that share somewhat common cultures and issues and yet… Meer

€ 122,99

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Choongjae Cho Sudhakar Yedla

The India–Korea CEPA

Paperback EN14-01-20199789811329272

This book assesses the changes that the Comprehensive Economic Partnership Agreement (CEPA) could produce by boosting the competitiveness of firms in India and Korea. It evaluates the CEPA in terms of its effects on the environment and natural resources of the importing and exporting countries… Meer

€ 60,99

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Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

Paperback EN30-01-20199789811338861

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social… Meer

€ 60,99

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Eiichi Tomiura

Cross-Border Outsourcing and Boundaries of Japanese Firms

Paperback EN19-01-20199789811343148

This book is the first book that provides comprehensive economic analysis of cross-border outsourcing by Japanese manufacturing firms based on microdata. Previous literature on many other countries has often been constrained by limited data availability about outsourcing, but research contained in… Meer

€ 102,99

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Tomoko Shiroyama

Modern Global Trade and the Asian Regional Economy

Paperback EN23-12-20189789811344008

This volume undertakes the important task of envisioning a regional history of Asia based on its unique internal characteristics, going beyond the usual West/non-West dichotomy. The “regional trade zone of modern Asia” was debated in the 1980s… Meer

€ 120,99

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Yunshi Mao

Transformation and Upgrading of Chinese Enterprises

Paperback EN11-01-20199789811345951

This book discusses the experience of enterprise transformation and upgrading and the role of government in promoting this dramatic change in Asian emerging economies. The author specifically explores the direction, influencing factors, paths and modes of enterprise transformation and upgrading by… Meer

€ 132,99

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Fonny Dameaty Hutagalung Ford Lumban Gaol

Social Interactions and Networking in Cyber Society

Paperback EN12-12-20189789811350733

This book discusses the interactions between societies and examines how people behave in the cyber world. It highlights the effects of the Internet on individuals’ psychological well-being, the formation and maintenance of personal relationships, group memberships, social identity, the workplace… Meer

€ 120,99

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Ajitava Raychaudhuri Prabir De

Myanmar’s Integration with the World

Paperback EN12-12-20189789811353284

This book comprehensively investigates the challenges to Myanmar’s access to the global market. Myanmar is a late entrant in the global trade and investment scenario after years of isolation. However, it has large untapped potentials for trade and investment in minerals, agro and forest based… Meer

€ 135,19

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G. Shainesh Githa Heggde

Social Media Marketing

Paperback EN09-02-20199789811353659

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses… Meer

€ 122,99

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Abdul Kadir Othman Erne Suzila Kassim Fauziah Noordin

Proceedings of the 2nd Advances in Business Research International Conference

Paperback EN30-01-20199789811355578

This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World , reflecting on the emerging issues in various business management fields and the… Meer

€ 180,99

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Priti Sharma Vinod Kumar

An Insight into Mergers and Acquisitions

Gebonden EN28-06-20199789811358289

This book provides an insight in the phenomenon of Mergers and Acquisitions (M&A), including the various forms of corporate restructuring. It highlights the importance of M&A as a strategy for faster growth in the corporate… Meer

€ 147,39

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Diana S. Kwan Fu-Lai Tony Yu

Contemporary Issues in International Political Economy

Gebonden EN03-06-20199789811364617

This book is the product of a team-teaching course entitled, “Issues in Economic Development” offered to the final-year students of Department of Economics and Finance at Hong Kong Shue Yan University… Meer

€ 135,19

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Diana S. Kwan Fu-Lai Tony Yu

Contemporary Issues in International Political Economy

Paperback EN14-08-20209789811364648

€ 98,59

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Charles Harvie Kankesu Jayanthakumaran Nagesh Shuklae.a.

Trade Logistics in Landlocked and Resource Cursed Asian Countries

Paperback EN14-08-20209789811368165

This book focuses on strategies to achieve economic diversification in Asian landlocked countries. It does so by analysing the impact of the Dutch disease, non-resource firm heterogeneity, trade logistics operations, trade facilitation, aid for trade, small and medium-sized enterprises, and foreign… Meer

€ 110,79

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Dietmar P. F. Möller K. B. Akhilesh

Smart Technologies

Gebonden EN05-09-20199789811371387

The book introduces the concept of ‘smart technologies’, especially ‘Internet of Things’ (IoT), and elaborates upon various constituent technologies, their evolution and their applications to various challenging problems in society… Meer

€ 180,99

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Imtiaz Hussain

South Asia in Global Power Rivalry

Gebonden EN19-06-20199789811372391

This edited volume examines global power-rivalry in and around South Asia through Bangladeshi lenses using imperfect and overlapping interest concentric-circles as a template. Dynamics from three transitions —the United States exiting the Cold War, China emerging as a global-level power, and India’s… Meer

€ 135,19

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Katharine J. Head Nancy Grant Harrington

Persuasive Message Design

Gebonden EN30-03-20269781032588292

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating… Meer

€ 268,03

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Argyro Elisavet Manoli Ioannis Konstantopoulos

Integrity and Sustainability in Sport

Paperback EN21-05-20269781032591377

This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisations, actions and processes must be built. Meer

€ 75,51

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